Micro Trends + CMF + End Consumer Profiling

Grohe (and other Lixil brands)

“Please inspire us with some hands-on experiences and some great CMF personas and materials we can later translate into hybrid experiences at trade shows, showrooms, corporate events and wherever we need a physical brand experience. Also, we need a creative tactile session away from our digital screens!”

Client_ Grohe (and other Lixil brands)

Project_
  • Research of three Micro Trends 2023/24
  • Trend Lecture
  • Analysis & translation into clients’ brand philosophy
  • CMF Session
  • End consumer profiling, according to trend analysis

Program & process

  1. 3 Micro Trends – Lecture + team exercises to anchor the information.
  2. Trend Lecture & Analysis – Presentation of the capsule reports in an interactive session that included breaking down the brand’s trend drivers and core messages.
  3. CMF Session – Inspirational session showing a few great CMF examples and explanation of material
    characteristics.
  4. Six Concept Designs – Defining a modern and traditional persona (end consumer) for each trend.

Outcome & solution

Lixil translated Stylus’ Macro Trends into tangible Micro Trends and transferred trend drivers into actual haptic manifestations for their brand. This was achieved by seeing colour and material possibilities outside their day-to-day business and exploring different design aesthetics that could fit in any of Lixil’s brand environments, be it digital or physical. Identifying shifting end consumer values and understanding functional and emotional attributes of materials and linking these to the trends.

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CLIENT TESTIMONIAL GOES HERE

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CLIENT NAME GOES HERE
Lixil-Barcelona-Eclectic-Trends-GIF - ani

We help making the abstract meaningful and actionable.

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