“Please inspire us with some hands-on experiences and some great CMF personas and materials we can later translate into hybrid experiences at trade shows, showrooms, corporate events and wherever we need a physical brand experience. Also, we need a creative tactile session away from our digital screens!”
Lixil translated Stylus’ Macro Trends into tangible Micro Trends and transferred trend drivers into actual haptic manifestations for their brand. This was achieved by seeing colour and material possibilities outside their day-to-day business and exploring different design aesthetics that could fit in any of Lixil’s brand environments, be it digital or physical. Identifying shifting end consumer values and understanding functional and emotional attributes of materials and linking these to the trends.