Ikea Prague asked to bring their creative teams from three countries together in one session: the Czechia, Hungary and Slovakia. The trendsperience session was aimed at bringing education, training and techniques. It also allowed their participants to stay away from the screen for three days and enjoy the first ‘in real life workshop experience’ after three years. The country management asked for a session on retail trends and also a deeper understanding of what topics or trends were essential within the home.
Program & process
Retail Trends Session 2024
Mood Board Workshop
Home Trends 2024
Translation of trends into an innovative project Ikea can translate into their stores
Outcome & solution
Six innovative projects to be translated in Ikea stores and beyond. The groups worked on creating a social hub for co-workers, pop-up stores promoting sustainable practices, new business divisions including co-working spaces within Ikea stores, a rental model, roadshows with re-purposed vans, etc. Everybody felt part of a group, energized and motivated to be part of the change.Their creativity was fueled during three days away from their computers and routines.
Impact
The most significant transformation we saw was witnessing how the confidence in their group projects would grow during and after the session. The Eclectic Trends team made that change possible, sensibly guiding the groups to think outside the IKEA box and use a collective mind. The team is eager to share the experience with others and use methodic for other projects. It was an absolute pleasure having you in Prague. Your visit has left us feeling incredibly inspired and creatively energized.
Lucie Záková – Home Furnishing Direction Leader at IKEA Prague
