IKEA Prague brought together its creative teams from Czechia, Hungary and Slovakia for a shared three-day Trendsperience® designed to build knowledge, sharpen creative techniques and create a common understanding of emerging trends.
The program combined education, trend intelligence and hands-on creative methods, giving participants the opportunity to step away from their screens and return to an in-person, immersive format – their first fully in-person creative experience in three years.
Country management commissioned the session to explore emerging retail trends and, more specifically, to identify the cultural shifts and trend territories that matter most for the future of the home.
Trendsperience Session (3 days in Prague)
Six innovative concepts emerged, designed to be translated into IKEA stores and beyond. Teams explored new ways of extending the role of the store – from social hubs for coworkers and pop-ups promoting sustainable practices to new business models such as in-store co-working, rental services and roadshows using repurposed vans.
Beyond the concepts themselves, the three-day format created a strong sense of collective ownership, energy and motivation to drive change. Stepping away from computers and everyday routines gave the teams space to reconnect, experiment and unlock their creativity together.
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