Lamigraf

TRENDS 2024

Lamigraf workshop 2022
Interior & Lifestyle trends + innovative materials for the season 2023/2024.

Lamigraf

Project

  • 4 Retail Trends 2023/24
  • Materials session to see & touch innovative materials
  • Translating innovative ideas into Lamigraf’s annual collection

The client's brief

We are looking for a “creative” partner (to support the Marketing and product department of Lamigraf) to work on the conceptualisation of the new collections.

Program & process

  • Two-day immersive trend experience 
  • Delivery of a report and presentation to Lamigraf’s marketing and product team.
  • Include a range of unicolour range per trend/ or a general new colour palette.
  • Support the translation of the trends presented to the 2023/24 collection.
During the workshop an annual collection concept for Lamigraf related to the latest market trends was created.

Outcome & solution

Lamigraf learnt the evolution of the 3 Macro Trends Urbanisation, Wellbeing, and Nature via an immersive experience in individual and group exercises which as a team Lamigraf translated the learnings and ultimately converted these into practical solutions for Lamigraf’s universe. This concept will be presented to Lamigrafs target audience through different communication channels; catalogues, RRSS, fairs, and events, among others.

Impact

CLIENT TESTIMONIAL GOES HERE
CLIEN NAME GOES HERE
Lamigraf GIF