Interior & Lifestyle trends + innovative materials for the season 2023/2024.
Lamigraf
Project
4 Retail Trends 2023/24
Materials session to see & touch innovative materials
Translating innovative ideas into Lamigraf’s annual collection
The client's brief
We are looking for a “creative” partner (to support the Marketing and product department of Lamigraf) to work on the conceptualisation of the new collections.
Program & process
Two-day immersive trend experience
Delivery of a report and presentation to Lamigraf’s marketing and product team.
Include a range of unicolour range per trend/ or a general new colour palette.
Support the translation of the trends presented to the 2023/24 collection.
During the workshop an annual collection concept for Lamigraf related to the latest market trends was created.
Outcome & solution
Lamigraf learnt the evolution of the 3 Macro Trends Urbanisation, Wellbeing, and Nature via an immersive experience in individual and group exercises which as a team Lamigraf translated the learnings and ultimately converted these into practical solutions for Lamigraf’s universe. This concept will be presented to Lamigrafs target audience through different communication channels; catalogues, RRSS, fairs, and events, among others.
