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The Spanish fashion brand MANGO was looking for an inspirational and collaborative retail trend session for their creative team. They wanted everyone to feel they were an active part of what was to come next for the brand. The session should open minds regarding the development of their current store concept The New Med, and how to keep up with competitors (or go further).
A. 4 Retail Trends – Lecture + team exercises to anchor the information.
B. Construction of possible retail innovation scenarios for Mango. What else could we be?
C. Introduction to innovative materials to be used in interior design and architecture. Playful exercises to see, touch and smell the materials in the room.
D. Team creation and presentation of a new retail project for Mango using color palettes and innovative materials.
Four stories and concept boards made up of images, color, materials & texts to represent Mango’s translation of the future of retail.
According to the Mango team, they were inspired by real and insightful knowledge. They could identify what was Mango-relevant from each trend, project or material discussed in the session. That knowledge was translated into several innovative projects they presented highly motivated.
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