RETAIL TRENDS & TRENDSPERIENCE SESSION

Mango

The Spanish fashion brand Mango was seeking an inspirational and collaborative retail trend session for its creative team. Their goal was to ensureeveryone felt actively involved in shaping the brand’s future, staying up-to-date on retail trends, and learning how to translate these insights. The session aimed to open minds around the evolution of their current store concept, The New Med, and explore ways to stay ahead of competitors — or even surpass them.

CMF & Materiality Strategy for the Future of Global Retail

Client_ Mango

Project_
  • Four Retail Trends (report and lecture)
  • Materials Session To See & Touch Innovative Materials
  • How Could Mango’s Retail Stores Look Like : Creation Of Concept Boards

Program & process

A. 4 Retail Trends – Lecture + team exercises to anchor the information.

B. Construction of possible retail innovation scenarios for Mango. What else could we be?

C. Introduction to innovative materials to be used in interior design and architecture. Playful exercises to see, touch and smell the materials in the room.

D. Team creation and presentation of a new retail project for Mango using color palettes and innovative materials.

 

Outcome & solution

Four stories and concept boards made up of images, color, materials & texts to represent Mango’s translation of the future of retail.

According to the Mango team, they were inspired by real and insightful knowledge. They could identify what was Mango-relevant from each trend, project or material discussed in the session. That knowledge was translated into several innovative projects they presented highly motivated.

“

We can see how the learnings we took from the session have impact in daily work decisions and also in the action plan we have created for our immediate future. We often hear people saying: “As we saw /said /did on the Eclectic Trends session. Also, it had a very good impact for the human group, creating new bonds and breaking barriers inside the different teams who took part in the workshop.
We were inspired through real and insightful knowledge, so everyone really kept and absorbed what was important from each trend, project or material discussed in the session. I think this is really powerful in a world where we are used to see tons of images and visual impacts without getting what is behind it.
This session was one of the highest rated trainings in our history according to HR.”

 “

Mónica Caro Casarramona – Strategic and Functional Retail Design Specialist

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