345 pages of Macro & Micro Trends within the Interior Design and Lifestyle industry.
The client's brief
Neolith asked to receive a trend study that could be translated into a printed trend book, including inspirational and educational aspects. The aimed target was professionals of the industry, but also end consumers in search of inspirational projects.
The book (4500 units) is not for sale but will be handed out to showrooms, retailers, architects and interior designers and press.
Program & process
3 macro trends
6 micro trends
3 materials palettes
3 colour palettes
4 exclusive interviews with creative studios
20+ trend drivers for all trends
20+ media tips to continue learning
345 pages of inspiration and education
Outcome & solution
The one year research and production together with co-author Enric Pastor led to one-of-a-kind book edition on the market and unique within Neolith’s industry.
The title Inspiring Living For Tomorrow invites to see and read about optimistic projects that make our lives better where we would take care of ourselves, of others and pay respect to our environment.
The book has been published in English, Spanish, and Chinese so far.
Impact
It is an incredibly beautiful and inspiring book that should be on every design studio’s bookshelf.