A research for 70 technical engineers, commissioned by design school and institution Elisava for Puig, exploring how emerging societal shifts are reshaping consumer values, expectations and purchasing behavior within the beauty and fragrance industry.
The 90-minute session translated cultural intelligence into practical implications for packaging, enabling participants to anticipate changing mindsets and identify opportunities for innovation.
Insights were then developed into future packaging concepts through focus groups, with Gudy Herder joining the final evaluation as jury member.
Research: Emerging societal shifts and their impact on consumer values, expectations and purchasing behavior
Lecture & Report: Statistics, projects, best case studies and conclusions
Translation: From cultural insights to practical implications for packaging innovation
Focus Groups: 70 technical engineers translated the insights into future packaging applications
Four of the five resulting concepts were identified by Puig for potential patent development, turning foresight into tangible innovation in a two-day session.
