CMF Trends & Materials Session

Roca Barcelona Gallery

Launching a new collection today comes with the challenge of capturing a truly engaged audience that shows up. Roca invited me to lead an event for their latest launch, designed to inspire and educate their community of architects and interior designers.

CMF trend talk at Roca barcelona Gallery - Gudy Herder

Client_ Roca Barcelona Gallery

Project_

TRENDSPERIECNCE® SESSION

  • Keynote on three CMF trends 2026/27
  • Interactive material session
  • Three videos of each trend

Program & process

  • Designed and presented a keynote introducing three macro trends: Well-Being, Urbanization, and Neo-Ecology.
  • Translated the trends into CMF (Color, Material, Finish) insights to guide design applications.
  • Curated a material selection aligned with each trend to support storytelling and sensory engagement.
  • Led an interactive session after the talk, inviting participants to see, touch, smell, and ask questions about the materials.
  • Produced three short videos to explain and expand on each trend visually.

Outcome & solution

A full house of engaged participants, with the session running longer than expected due to genuine interest—particularly in how the trends were translated into materials that were in the room.

We help making the abstract meaningful and actionable.

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