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Translating the last trend report into a stand design concept
Creating three trends corners responding to Urbanization, Well-Being, Nature
Creation of AI imagery for each trend corner
How to translate a trend report developed by Eclectic Trends previously and tell a coherent story on a trade show with a matching stand design concept?
After three years of no industry show, Interzum came back in 2023 with full steam asking for a memorable stand design. We created with Lamigraf’s decors a 360º library and three external trend corners applying the new line of printed decorative paper. Every single corner included an AI creativity and conceptual storytelling.
Urbanization: Tiny House
Well-being: Mental Spa
Sustainability: Urban Tree House
A team of four creative studios developed the stand design, trend corners, AI creativities and food design.
The trend corners covered the Macro Trends of Urbanisation, Well-being and Sustainability.
Storytelling, trend translation, Sustainable Living corner: Eclectic Trends
Stand design, Urbanization corner: Mut Design
Well-being corner, texts, Ai coordination: Enric Pastor
AI: Gaudism
Food design: Elsa Yranzo
You can find an article and more images of this project, right HERE.
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