Search
Close this search box.

Lamigraf

Stand Design Trade Show

Green Townhouse-Lamigraf stand-Eclectic Trends-2

Lamigraf

Project

Translating the last trend report into a stand design concept

Creating three trends corners responding to Urbanization, Well-Being, Nature

Creation of AI imagery for each trend corner

The client's brief

How to translate a trend report developed by Eclectic Trends previously and tell a coherent story on a trade show with a matching stand design concept?

Program & process

After three years of no industry show, Interzum came back in 2023 with full steam asking for a memorable stand design. We created with Lamigraf’s decors a 360º library and three external trend corners applying the new line of printed decorative paper. Every single corner included an AI creativity and conceptual storytelling.

Urbanization: Tiny House

Well-being: Mental Spa

Sustainability: Urban Tree House

Outcome & solution

A team of four creative studios developed the stand design, trend corners, AI creativities and food design.
The trend corners covered the Macro Trends of Urbanisation, Well-being and Sustainability.

Storytelling, trend translation, Sustainable Living corner: Eclectic Trends
Stand design, Urbanization corner: Mut Design
Well-being corner, texts, Ai coordination: Enric Pastor
AI: Gaudism
Food design: Elsa Yranzo

You can find an article and more images of this project, right HERE.

 

 

AI for Lamigraf's stand
[]