The innovative and sustainable materials industry is vast and constantly evolving.
It’s not easy to keep up-to-date; trust us, we understand the struggle.
With our daily routines, who has time to research, to attend trade shows, or search for eco-friendly solutions?
So, how can you stay ahead?
Imagine having the knowledge and the expertise to revolutionize your creative projects, stand out as a materials expert, and leave a lasting impact not only on your designs but (and wouldn’t that be nice) on the world.
We have designed an one-of-a-kind experience that filters out the overwhelming noise surrounding material sustainability and focuses on what you need to know today to embrace the role of becoming the “Materialist of Tomorrow.”
Discover three emerging CMF trends 2026/27.
We will introduce you to innovative, bio-based, and waste materials and show you how these are applied.
Get real hands-on experience with the materials. Touch, smell, and create creative proposals.
Engage in a lively discussion with industry experts and peers to explore new ideas and approaches to material use. We want to Think and Discuss how sustainable materials can be applied in our practice.
We’ll dive into deeper trend concepts to understand where the signals originate, and experiment with translating them into fictional products and projects.
The materials shown in the images are no conclusive selection for the masterclass.
It has been truly revealing for me to see Gudy in action. To understand how trends are born and why… and to get to know these in-depth through the projects of the artists who are revolutionizing the sector right now. It’s incredibly refreshing and nourishing to listen to her talk, something I will definitely repeat from now on whenever I can!
Patricia Bustos
Founder and Creative Director – Patricia Bustos Studio
Attending Gudy’s Masterclass was an absolute delight! I admire her innate ability to forecast the future with a captivating twist. Her seamless integration of fashion, art, design, and lifestyle left me completely captivated. The session was truly enriching and left me buzzing with excitement. It’s been an unforgettable experience.
ANA HERNANDEZ
Art Director and Co-Founder – Masquespacio
Get ready to experience materials in a whole new way!
Engaging learning:
Our workshop keeps you actively involved, ensuring that you not only understand but also apply the material trends, see case studies, and learn how to de-code the confusing material vocabulary.
EMOTIONAL MATERIALITY
Explore a wide array of materials in our masterclass. Touch, smell, and experience; the aim is to gain a new perspective on what materials can do for us and how they can contribute to our well-being.
Our guest speaker, textile artist Clara Sullà, will also lead us through the fascinating world of acoustic comfort in a tactile session.
Sustainable Materials
We will look at innovative materials but also have a very clear focus on the field of sustainable materials. The idea is to discuss how you see the application in your business, the demand from your customers, and your needs in this field.
Valuable connections:
Connect with your peers by sharing knowledge and experiences and reflecting on different topics. After all, this is a Think Tank!
We’re tactile advocates, and we’re pretty sure you are, too!
THE TOOL KIT
This is why we include a carefully curated (and might we add) beautiful sample box filled with cutting-edge, emerging, and innovative materials that will inspire, challenge, and transform your creative thought processes.
Think of it as your very own toolkit to becoming the materialist of tomorrow. And you’ll take it home with you!
Material Innovations Masterclass is an invaluable resource for designers like me who continuously monitor cultural changes and their impact on consumer behavior. Each global trend that Gudy shares is supported by specific material samples, providing a tangible aspect and practical context—
a perfect balance between theory and materiality.
To add to this interactive workshop, participants from around the world contribute diverse perspectives, making this Think Tank an enriching, inspiring, and energizing g experience.
Dana Morales
Principal Industrial Designer – Kohler
How to enroll today?
Upon your purchase, you will receive a confirmation email. Feel free to contact us if you prefer a bank transfer.
The details
We will send detailed information about the venue and how to prepare yourself for the session upon subscribing.
Invoice
Get in touch if you need an invoice.
We understand that time is a rare treasure in the fast-paced world of design, and if you find yourself falling behind, this session is the ultimate shortcut to material mastery.
And if you know us, you know that
We’ll make sure to give you tools (physical materials to take home)and insights (hello trends lovers) to stay at the forefront of innovation so you can emerge from this experience with newfound confidence and valuable skills.
Attending Electric Trends’ Think Tank has truly been a transformative journey for me. Gudy’s nurturing environment fosters fearless exploration, encouraging us to push boundaries and reimagine possibilities.
This masterclass has not only broadened my creative horizons but also instilled in me a newfound confidence in experimenting with cutting-edge materials shaping today’s market.
I eagerly anticipate embracing Gudy’s visionary approach and the learnings in my future endeavors.
Cesar Carcaboso
Textile Designer and Co-Founder Santa Living
Ready to embark on a journey of cutting-edge materials discovery?
Our session
is the first step.
When:
20.11.2025 | 10-18h
(one-time session in 2025)
Where: Barcelona, Sants Estación
Early Bird Price (until 21.07.2025)
297€
Regular Price
347€
Join us for a one-day workshop designed for designers, architects, and creatives who thrive on hands-on learning and interactive experiences.
Discover innovative materials, stay ahead of trends, and connect with new products—and the stories behind them.
If you need further support, please get in touch with us at info@eclectictrends.com
Anyone with a passion for design and a desire to learn about sustainable materials and materials trends. Whether you’re a seasoned designer, an aspiring creative, or just curious about the topic, this workshop is for you. We have a theoric part, exercises, a round table, trend lecture, and much more to offer.
The one-day session will be a mix of lectures, hands-on activities, and group discussions, all facilitated by an expert instructor with a wealth of experience in trends and materiality.
Eclectic Trends specializes on Interior Design and Lifestyle. Expect to learn about materials that can be used for product design, architecture, interior design, and textiles, however, we do not focus on fashion.
We’ll be delving into a range of materials, from natural fibers to bio-based materials, recycled matter, industrial waste, and more.
No, they are not. Please trust that we will work with a great variety of materials frangles.
You will get a summary of the trends we see during the session, not the full keynote, but a great sum up, yes:)
I had the immense privilege of attending the Think Tank given by Gudy Herder. From start to finish, the session was a revelation in many ways, exceeding all my expectations.
What stands out most about Gudy is her impeccable methodology, her approach to teaching this class was one-of-a-kind. Her passion and dedication were evident in every word and every explanation, so inspiring for all of us present.
Meritxell Ribé
Creative Director and Co-Founder The Room Studio
Unleash your inner eco-innovator with our
Innovative Materials Session!
When:
20.11.2025 | 10-18h (one-time session in 2025)
Where: Barcelona, Sants Estación
Early Bird Price (until 21.07.2025)
297€
Regular Price
347€
