What

We

do

Together we'll put the power of trends in your hands.

There’s so much more to trend research than just lofty terms and color swatches. Trends are powerful tools that can help you reach your customers. They show you what matters. And they shouldn’t be ignored.

That’s why we offer a range of services to help you discover, analyze, and put actionable and meaningful trends to use for the benefit of your company and your customers.

Shortcut

Digital Trend Reports

Trend Lectures

Company Workshops

Catalogs, brochures & more

DIGITAL

TREND

REPORTS

Every year we create a report outlining the shifting values and evolving behavior of today’s consumers. What they think, how they feel, where they’re headed. The report includes a wide array of projects, food for thought, statistics, keywords, color palettes, and worksheets. And the goal is to help you uncover the design and communication approaches you need to put on your radar.

Digital Trend Report Package

This complete trend report package can include

Several chapters of insights, statistics, projects, emerging concepts, and keywords
A color report featuring colors, color weights, color vocabulary, and color codes
Audio files in which Gudy shares additional thoughts and chapter recaps
A workbook containing conclusions and trigger questions you can use to brainstorm with your team

To help you uncover the design and communication approaches you need to put on your radar.

Any brand that wants to better understand the changing values and needs of the consumer space to improve communication and ultimately sales.

Custom Tailored Trend Report

We love to work directly with our clients to deliver customized trend reports that are actionable and meaningful. You give us a briefing, and three months later, we’ll deliver a trend report just for you. We will then present the report in person or on a call.

A customized trend report to help you see what’s next adapted to your needs.

Any brand that wants to fully understand the values and needs of their clients to communicate what they stand for and why it matters clearly.

TREND

LECTURES

Founder of Eclectic Trends Gudy Herder is a highly sought-after leader and speaker in the worlds of lifestyle and interior design. Her lectures cover various topics, including socio-cultural references, underlying consumer behavior, and patterns, and typically last 60 minutes.

To educate, inspire, and create an experience for the audience that brings food for thought, facts, and an entertaining experience.

Trade show organizers looking to engage and inform their visitors, and companies with clients who would benefit from hearing the trend forecast for the next 18-24 months.

ExtraordinariaFest | Ph: Swingyourpics

Our CMF team has always considered Eclectic Trends reports as amazing!

Juhyun Ha

HYUNDAI Motor Group

There are different reasons why we hire Gudy for trend workshops and conferences.
She inspires and connects on an emotional level with people.
We value her unique point of view on a specific topic and overall analysis of new trends.
She has an easy way to communicate with different and broader audiences, she is also fantastic at being more specific in customizing content for targeted groups.
It’s the combination of raising peoples’ motivation and awareness while empowering them for everyday application.

Matteo Montana

IKEA
Home furnishing & Retail Design Manager
Czech Republic, Hungary, Slovakia

For most brands, The Future of Relevance and differentiation from the “sea of sameness” requires a curiosity and passion for unlocking the habits, desires and new behaviors emerging in our fast society.[…] Gudy and the team at Eclectic trends are tremendous guides at the leading edges of design and lifestyle trends. They are true partners in your discovery process.

Michael Seum

VP Design Grohe

There are different reasons why we hire Gudy for trend workshops and conferences. She inspires and connects on an emotional level with people. We value her unique point of view on a specific topic and overall analysis of new trends. She has an easy way to communicate with different and broader audiences, she is also fantastic at being more specific in customizing content for targeted groups. It’s the combination of raising peoples’ motivation and awareness while empowering them for everyday application.

Our CMF team has always considered Eclectic Trends reports as amazing!

For most brands, The Future of Relevance and differentiation from the "sea of sameness" requires a curiosity and passion for unlocking the habits, desires and new behaviors emerging in our fast society.[…] Gudy and the team at Eclectic trends are tremendous guides at the leading edges of design and lifestyle trends. They are true partners in your discovery process.

WORKSHOPS

Your individualized trend report contains everything you need to know and shouldn’t disappear in a folder on your desktop. So let’s dive in together and start brainstorming.

In our workshops, we help you compare trends with your brand DNA. Together, we’ll form actionable next steps, so you know exactly how to move forward.

Communication & Product Workshop

How to translate now trend manifestations and drivers?

We work with your design and/or marketing team to turn trends into brand-related stories and translate these into collections.

You can always ask for a CMF session, too.

Materials Workshop

You will learn how to translate trend drivers into the fascinating world of sustainable and innovative materials.

We will share our materials library, which shows inspirational examples of acoustic solutions, waste transformed into surface design, bio-composites for furniture, recycled plastics, and much more.

Sales Team Workshop

Trend Vocabulary can come across sometimes as abstract.

We’ll bring your sales team up to speed by translating trends into the language they need to better connect with your customers.

These workshops facilitate creating a trend culture and bringing trend conclusions to other departments.

Mood Board/Concept Board Workshop

Mood boards are powerful storytellers that help structure ideas and create a vision. We’ll sit with your designers and show them how to develop them amidst the chaos of today.

So if you’re thinking, “where do I even start?”, this is the spot.

To work closely together to find your way forward. Trend Research becomes powerful if you make it actionable.

Teams who need a little support turning trends into next steps and love a screen-free hands-on session!

CATALOGS,

BROCHURES,

VIDEOS,

MOOD BOARDS

With the latest trend report in your hand, the big question is: What now? We love working closely with our clients to create content for brochures, a catalog, social media posts, videos – anything that helps to turn trend research into new ways to communicate.

To find new ways to connect with your customers.

Marketing departments that want to make better use of a trend report to show the world they care about the needs of their clients.

OUR CLIENTS

ARE

OUR PARTNERS

We’ve gathered experience across sectors with work spanning geographies, the scale of teams, and custom-made proposals. We like to make it uncomplicated, human, and always at eye level, thinking and partnering with our clients.