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There’s so much more to trend research than just lofty terms and color swatches. Trends are powerful tools that can help you reach your customers. They show you what matters. And they shouldn’t be ignored.
That’s why we offer a range of services to help you discover, analyze, and put actionable and meaningful trends to use for the benefit of your company and your customers.
Every year we create a report outlining the shifting values and evolving behavior of today’s consumers. What they think, how they feel, where they’re headed. The report includes a wide array of projects, food for thought, statistics, keywords, color palettes, and worksheets. And the goal is to help you uncover the design and communication approaches you need to put on your radar.
This complete trend report package can include
We love to work directly with our clients to deliver customized trend reports that are actionable and meaningful. You give us a briefing, and three months later, we’ll deliver a trend report just for you. We will then present the report in person or on a call.
Juhyun Ha
HYUNDAI Motor Group
There are different reasons why we hire Gudy for trend workshops and conferences.
She inspires and connects on an emotional level with people.
We value her unique point of view on a specific topic and overall analysis of new trends.
She has an easy way to communicate with different and broader audiences, she is also fantastic at being more specific in customizing content for targeted groups.
It’s the combination of raising peoples’ motivation and awareness while empowering them for everyday application.
Matteo Montana
IKEA
Home furnishing & Retail Design Manager
Czech Republic, Hungary, Slovakia
For most brands, The Future of Relevance and differentiation from the “sea of sameness” requires a curiosity and passion for unlocking the habits, desires and new behaviors emerging in our fast society.[…] Gudy and the team at Eclectic trends are tremendous guides at the leading edges of design and lifestyle trends. They are true partners in your discovery process.
Michael Seum
VP Design Grohe
Your individualized trend report contains everything you need to know and shouldn’t disappear in a folder on your desktop. So let’s dive in together and start brainstorming.
In our workshops, we help you compare trends with your brand DNA. Together, we’ll form actionable next steps, so you know exactly how to move forward.
How to translate now trend manifestations and drivers?
We work with your design and/or marketing team to turn trends into brand-related stories and translate these into collections.
You can always ask for a CMF session, too.
You will learn how to translate trend drivers into the fascinating world of sustainable and innovative materials.
We will share our materials library, which shows inspirational examples of acoustic solutions, waste transformed into surface design, bio-composites for furniture, recycled plastics, and much more.
Trend Vocabulary can come across sometimes as abstract.
We’ll bring your sales team up to speed by translating trends into the language they need to better connect with your customers.
These workshops facilitate creating a trend culture and bringing trend conclusions to other departments.
Mood boards are powerful storytellers that help structure ideas and create a vision. We’ll sit with your designers and show them how to develop them amidst the chaos of today.
So if you’re thinking, “where do I even start?”, this is the spot.
With the latest trend report in your hand, the big question is: What now? We love working closely with our clients to create content for brochures, a catalog, social media posts, videos – anything that helps to turn trend research into new ways to communicate.
Some of our clients.
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