Studiopepe has recently designed the new Jaspal flagship store in Bangkok, defined by a strong tactile feeling and round-shaped atmosphere.
If you are a regular reader, Studiopepe’s projects are probably not new to you as they are a big hit here at Eclectic Trends. We love what the ladies do, being always one step ahead, creating sophisticated interiors that never stop to fascinate us. Arianna Lelli Marni and Chiara di Pinto’s color combinations in retail, editorial shots and interior design are a constant source of inspiration.
Photography by Giuseppe Dinella
Set in IconSiam, the 460 sqm space atmosphere is sophisticated and contemporary and perfectly merges with Jaspal’s clothing collections. The flagship store is characterized by contrasting materials such as concrete and raw wood, natural fibers, and handmade ceramics that cover the iconic columns at the entrance and the back wall.
Full-height metal tubes trimmed with brass details and woven straw frames define the store’s open layout. These elements also create a circular carousel at the entrance, which offers a spectacular display of garments and accessories. The repetition of vertical lines contrasts the soft forms of the furnishings, while rough materials are juxtaposed with glossy and lacquered surfaces.
Wednesday Journal
What drew our attention the most in this latest work by Studiopepe is the strong tactile feeling of the store as revealed by the large textured columns at the entrance and the rear wall: covered by three-dimensional iridescent ceramics, they are a nod to local traditional craftsmanship. The surfaces and materials also perfectly embody the tactility trend we have talked about lately. At the same time, its subtle yet not exaggerated feminine atmosphere reminds us of some recent retail spaces we have been showcasing, like Forte Forte stores in Milan and Paris.
The overall color palette revolves around the neutral tones of powder, nude, terracotta, and celadon green alongside natural materials such as rattan, linen, and wood.
If you want to discover more about Studiopepe, follow the link here.
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