I am happy to welcome today Deepa for the first of my summer guest posts! She is a freelance writer, lives in Amsterdam with her little family and runs the lovely blog Currystrumpet. Since I have always liked a lot her Amsterdam images, I asked her for some shopping tips and she came up with this wonderful article about A Store Without A Home.
“If you thought all shopping streets were the same, let Haarlemmerstraat and its twin Haarlemmerstraat, in the cool, laid-back city of Amsterdam convince you otherwise. Because it’s lined with independent, one-of-a-kind shops and not your usual shopping-street brands, it’s hard to be memorable on a street like this. But Store Without A Home, one of my personal favorite interior and living boutiques, does the job of standing out quite nicely.
Store Without A Home carries a quirky assortment of modern, unusual and finely crafted items from an international mix of independent brands and designers. It offers select pieces of furniture, tableware, lighting, soft furnishings, jewelry and gifts—not to mention a selection of ceramics that I know Gudy, with her passion for ceramics, would just love. New items are added to the store nearly every week, many of them available in the online version of the store as well.
What began as a temporary gallery space for design, art and fashion, drifted around Amsterdam (which explains the name Store Without A Home) until its found its permanent place on Haarlemmerdijk, the second half of what’s considered one of the best shopping streets in all of the Netherlands.
Each item reflects the modern taste and design sensibilities of owner Janwillem Sanderse, who does nearly everything for the store himself.
From choosing items for the store’s collection, to its visual merchandising and arrangement, to hand-lettering every single price tag himself (in the neatest handwriting, no less!), Janwillem’s exacting eye for design and passion for the particular is what makes Store Without A Home the lovingly cultivated treasure that it is.
What I love about Janwillem’s thoughtfully considered little universe is that his choices make you rethink the ones you’ve made for your own home. Why don’t your houseplants float in glass bubbles? Why can’t your wardrobe make you smile like a cartoon does? Why not make a choice that adds a little more humor, color or whimsy to your life?
Good questions, indeed—and perhaps Store Without A Home is a good place to start looking for the answers!”
Store Without A Home
1013 JD Amsterdam
Thank you Deepa for this great story! It has been difficult to choose between all the wonderful pictures you sent me. xx.G.
Great post Deepa! I visited ASWAH when I was in Amsterdam with BlogTour and loved it! I wish I was back in Amsterdam right now!
Thank you.Love the quirkiness! Will bookmark for my next visit to Amsterdam.
Hello Gudy… happy Wednesday ladies.
Thanks Tina and Tina!
Lovely place and thanks so much Deepa for sharing this shop. I haven’t been to Amsterdam for ages – must go back. Happy Wednesday lovely Gudy,
Oh great! I’ll be in Amsterdam at the end of September and will definitely have to check some of these places out. Thanks for the tips! :-)
What a nice post and story – Deepa, you definitely made me want to see that store, or actually OPEN a store like that.
Thank you for sharing!
There’s nothing I like more than a store with personality and that certainly has it! Thanks Deepa for the introduction and love the photos! Mel x
Si ya amo Amsterdam desde siempre este lugar hace que reafirme mi amor por esta ciudad y por sus locales y tiendas especiales. Podría comprar y forrar mi casa de todos estos preciosos objetos!
Y sería uno de los proyectos que más feliz me haría. Recopilar bellos objetos y tener una tienda para compartirlos y que los amaran gentes como yo…
gracias por el post, por la recomendación!
This is definitely going on my list for my trip to Amsterdam in October. Nicely done Deepa!