How do IKEA, Vitra or Carl Hansen&Son use mood boards?

Posted By Gudy Herder / , , / 0 Comments

This is probably the year I have spotted more mood boards at a trade show than at previous editions. What triggers me most is always how brands use mood boards. They can be introduced as inspiration panels to add some texture and attention to the room or, and that would be my recommendation, they are used in a more strategic …

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A Mood Board Workshop Review

Posted By Gudy Herder / , , , / 3 Comments

I do not write a mood board workshop review after every single masterclass but absolutely wanted to share the fab mood boards that came out of the last masterclass! And I'd love to give you a first sneak peak on a upcoming trend I am publishing soon. Below you see the trend board on TIME OUT Spring /Summer 2017 I …

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6 Tips&Tricks for a well structured Mood Board

Posted By Gudy Herder / , , / 2 Comments

Today I'd like to introduce you to a very well structured mood board that had been submitted during our three-month mood board challenge on at{mine}. On submitting your mood board you could receive a free tips&tricks assessment from my part, and I am happy to share with you today the work of the May winner. I've known Hege Morris for a few years now …

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A Christmas 2016 Mood Board Session with IKEA

Posted By Gudy Herder / , , / 2 Comments

I had never worked in April already on a Christmas 2016 mood board. Until now. But you make a little exception if you're asked to spend a couple of days with the creative team of IKEA Spain. I have been lucky enough to work with a very motivated group of visual merchandisers, carpenters, interior&graphic designers on two creative sessions where I showed …

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A workshop review – Moodboarding For Professionals

Posted By Gudy Herder / , , , , / 0 Comments

I am not publishing a review of each workshop I give but this one has been different. We prepared this time a little lunch performance under the slogan MoodBoard Your Food. But first I want to mention my students. Being surrounded by creatives from so many different fields has become the most grateful side effect of my teaching experience. If I needed a …

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