The Franco-Japanese EN cosmetic boutique by Archiee

Posted By Elena Gardin / , , , / 0 Comments

The Franco-Japanese brand EN has opened its first physical store in Paris. EN cosmetic boutique is designed by Archiee, a Paris-based creative studio founded by Yusuke Kinoshita and Daisuke Sekine. The Japanese phoneme “en”, chosen as the name of the brand, holds several meanings in Japanese. In fact, not only it means “Beauty” but also “Circle” and “Connection”. It is this …

Read More

Pastel-hued fantasia of Neobio Family Park by X+Living

Posted By Elena Gardin / , , , / 0 Comments

Chinese retails are undoubtedly the most striking and status quo challenging spaces within the industry today. The Neobio Family Park, designed by X+Living, is located in Hangzhou, one of the trendiest and most popular shopping and leisure areas in the Binjiang District. And speaking trends, there are many projects on the market now where playfulness is the key issue behind the initial and final process as a trigger for adults, children, parents and children specifically, …

Read More

Trend Alert: Is HeyShop the retail store of the future?

Posted By Elena Gardin / , , , , , , / 0 Comments

HeyShop store in Shanghai designed by Daylab Studio is the offline elegant and futuristic store that embodies the retail of the current online shopping era. HeyShop is China’s leading e-commerce platform for indie brands and operate as a new type of collection store, driven by big data, merging online with offline (OMO). The new integrated retail approach formed by online and offline realities has become the …

Read More

The new immersive Glossier Store by Gachot Studios

Posted By Elena Gardin / , , , , / 0 Comments

Gachot Studios has shaped the new immersive Glossier Flagship Store in New York City that embodies the touch and feel of the brand in real life. For those of you who don't know the brand, Glossier is a beauty products company that celebrates the individual: the brand defines itself as a “people-powered beauty ecosystem”, where products are inspired by the real people who use them. Glossier personifies …

Read More

Exquisite feminine atmosphere in the ForteForte boutique

Posted By Elena Gardin / , , / 0 Comments

ForteForte new boutique, filled with that exquisite feminine atmosphere that marked their first store in Milan, opened earlier this autumn in Paris. Located at Rue de Grenelle 11, in the heart of Paris’ 6th arrondissement, the brand Art Director Robert Vattilana and Giada Forte conceived the 120 squared space as a physical extension of the brand sensual, timeless and delicate spirit. “The …

Read More

Guadagnino’s new interior design for Aesop in Rome

Posted By Elena Gardin / , , , / 0 Comments

Acclaimed Italian director Luca Guadagnino has recently created a new store for Aesop in Rome, inspired by the city’s ancient and more modern heritage. It was during a trip to Los Angeles earlier this year that the mutual appreciation between the two men blossomed into this collaboration. The result was the Australian brand first store in Rome. Aesop, well-known for its luxury sustainable products, …

Read More