Hey Gudy! I’d like to know – The Mini Trend Series on IGTV

How To Navigate Trends In Uncertain Times By Gudy Herder

Hey, Gudy, how come you’re never speaking online?Good question. Here’s the thing: 80% of my projects consist of speaking in front of audiences or a camera. That can be a trend lecture, a corporate trend workshop, a masterclass, or when filming an online course or trend videos for corporate clients. No wonder, when not working with […]

5 Key Takeaways From The Imm Cologne 2020

I’m back from my Trend Lecture and instead of sharing the trends I’ve spotted this year at the fair, I prefer summing-up this time 5 key takeaways from the imm Cologne 2020. Not always you identify new patterns and aesthetics that lead directly to conclusions of new trends.   1//Our Color Of The Year 2020 There […]

REGENERATION – Our Trend Book No.1 is published!


After nine month of thoroughly researching, we are happy to announce we are back to offering trend reports and that REGENERATION – Our Trend Book No.1 is published.     In this digital report we talk sustainability’ from a point of view of restoring, recreating and regenerating and invite everybody to reflect on how to embrace […]