Juno House is the business members ladies club for today’s women. Initially, it was a new concept, non-existent in Spain until then, with a particular programme of needs.
It had to be ready in record time; the creative concept and its development were presented in two months. The club’s objectives include fostering woman-to-woman business relationships while helping its members achieve a healthy work-life balance by offering (networking) events, wellness and motherhood services.
I signed up because I love a good innovative project, and I know how powerful it is to be in a like-minded community after being a member of Extraordinaria.es for six years. Not only do you get to create synergies during the annual membership which helps you stay committed, but whenever you need advice, you’ll find someone who has executed a strategy or can recommend test-proven tools. It’s a shortcut to anything you need in addition to feeling supported. Also, it’s an oasis when coming to the city meeting with the team; you have your safe spot to work with freedom and can jump on a fitness or wellness session.
Co-founders Natalie Batlle, Liana Knight Grieg and Eva Villa Massanas envisioned a purpose-driven company translated into The Nave (warehouse) and the Farinera (flour mill), two spaces with different services and balanced with the same aesthetic language commissioned to BCA Arquitectura and The Room Studio.
The Nave was a large empty space, totally bare, without segmentation, and with a very marked industrial style of an old workshop. The goal was to give it a more feminine, sweeter aesthetic without forgetting the soul of what it had been. It was intended to be a social space and also a place to work. At the entrance, there is the reception, the shop and the restaurant. In the central area, more for leisure, there is the stage, a sofa area and, in the end, the zoom boxes or recording rooms. The nave ends with conference rooms, a library and chill-out areas.
In the Farinera, each floor has a specific use and its own line of design, but they are based on a common language and philosophy in the project. Access is through a hallway with a mirrored ceiling to show the inverted walnut wooden arches.
The first thing we find is the Club House, intended for leisure. It is represented by a contrasting decoration with New York touches, made with a lot of custom-made furniture and a well-thought-out lighting project to create different atmospheres throughout the night. The bar, at the end, is designed with walnut wood and a set of mirrors magnifies the space. The carefully studied lighting makes this space a perfect setting for different events.
Juno House created “Little Juno” for the little ones, a bright and cheerful space designed for optimal work/life balance. Here, mothers can power through without interruptions, kids can discover unique and fun classes, and as a whole, connect with other children.
Followed on with cocktails and conversations at Juno’s Club House. A cosy space where members can relax and socialize, featuring a cocktail bar and private dining space. Perfect for ladies’ nights, wine tastings, and intimate events.
We couldn’t feel more creative at this incredibly inspiring ladies’ business club that offers everything the modern businesswoman could desire all under one roof.
Ph: Mauricio Fuertes