Plant-version novelty at IKEA’s in-store restaurant: The meatball goes green

Posted By Gudy Herder / August 3, 2020 / 0 Comments

Did you know that IKEA counts for one of the world’s largest restaurant chains? Surprising yet logic. You might have heard though that Ikea sells each year more than a billion meatballs at its in-store restaurants. Few things are as synonymous with IKEA as the Swedish meatballs.

Committed to going greener as a brand in all areas and be “climate positive” by 2030, the company aims to convince their consumers to choose a plant-version instead (though the meatball remains on the menu too).

Starting in August 2020, European locations will introduce a vegan ball, which includes a mix of yellow pea protein, oats, potatoes, onions, and apples. However, it’s more likely the environmental impact that will hit the headlines with 4% of the carbon footprint of the original meatball. Its cost is the same, and it seems to taste almost identical.

Plant-Based Balls By IKEA

You can find extra information on IKEA’s site such as:

  • By cutting meat and dairy products from your diet you could reduce the carbon footprint from your food by up to 73%.

  • Veggie balls have a carbon footprint 20 times lower than traditional meatballs.

  • All the IKEA coffee and tea served and sold at IKEA Swedish Food Market, IKEA Bistro and the IKEA Restaurant are organic according to EU standards and UTZ certified.

  • Food waste creates about 8% of all human-caused greenhouse gas emissions. If food waste were a country, it would come in third after the United States and China in terms of climate impact.

Plant-Based Balls By IKEA

Images ©Ikea

 

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