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Plant-version novelty at IKEA’s in-store restaurant: The meatball goes green

Plant-Based Balls By IKEA

Did you know that IKEA counts for one of the world’s largest restaurant chains? Surprising yet logic. You might have heard though that Ikea sells each year more than a billion meatballs at its in-store restaurants. Few things are as synonymous with IKEA as the Swedish meatballs.

Committed to going greener as a brand in all areas and be “climate positive” by 2030, the company aims to convince their consumers to choose a plant-version instead (though the meatball remains on the menu too).

Starting in August 2020, European locations will introduce a vegan ball, which includes a mix of yellow pea protein, oats, potatoes, onions, and apples. However, it’s more likely the environmental impact that will hit the headlines with 4% of the carbon footprint of the original meatball. Its cost is the same, and it seems to taste almost identical.

Plant-Based Balls By IKEA

You can find extra information on IKEA’s site such as:

  • By cutting meat and dairy products from your diet you could reduce the carbon footprint from your food by up to 73%.

  • Veggie balls have a carbon footprint 20 times lower than traditional meatballs.

  • All the IKEA coffee and tea served and sold at IKEA Swedish Food Market, IKEA Bistro and the IKEA Restaurant are organic according to EU standards and UTZ certified.

  • Food waste creates about 8% of all human-caused greenhouse gas emissions. If food waste were a country, it would come in third after the United States and China in terms of climate impact.

Plant-Based Balls By IKEA

Images ©Ikea

 

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