The
NEW
CARE
ECONOMY
The Wellbeing 2022/23
Trend PACKAGE
Interior Design & Lifestyle

Consumers have become hyper-focused on their wellness, care, and self-care during the pandemic. 

 

How does this spirit look translated into design?

 

How can brands adapt to shifted wellness needs considering a new holistic approach?

And what makes a wellness brand in 2022?

You know that helping consumers in their journey of care and balance is a great opportunity to create real value.
The question is how have they changed?

Consumers expect to see wellness in brands’ core credo.

80% of people want to improve their wellness. 75% feel brands could do more for their wellness.

But first, there must be an understanding of what makes a wellness brand today? And how could you translate these insights of the new care into design and brand communication.

THE DIGITAL TREND PACKAGE

How does wellness feel and look like in 2022/23 in the interior design & lifestyle industry?

NEW!

4-STEP METHODOLOGY

How can we make your life easier? 

We figured that even a comprehensive trend report is not enough in these complex times.

Instead, we’d like to offer you a system of four steps through our package.

 

1.
Start With The Trend Report.

You will be ready to anticipate expectations and become aware of a shift that defines a much-extended wellbeing industry.

2.
Complement With The Color Report.

See how a 16 color approach covers wellness in the broader sense,  supported by a specific color vocabulary we’ll equip you with when working on your communication strategy.

3.
Let It Settle For A Couple Of Days.

Give yourself a break, come back and listen to the audios to refresh and anchor the learnings.

4.
Gather Your Team.

Let them come up with their conclusions, and then compare to the How Brands Can Act report. Work with the trigger questions to get you activated. Happy trend translation work!

1.
The Trend Report

4 CHAPTERS

Wellness is no longer a domain of wellness brands. Regardless of the product or service, wellness options should be enlarged – say a 67% of consumers.

The New Care Economy covers wellness examples with a major focus on interior design and shares projects of the widespread change in architecture, literature, health, retail, fashion, technology, food, and art.

You will find much food for thought, inspiring projects, a few mind-opening statistics, and emerging concepts that will shape the wellness landscape in the next two years.

The digital report includes (horizontal format):

 

2.
The Color Report

16 COLOR PALETTE

A palette of 16 colors that define the mood of care transcending traditionally neutral and pastel hues embracing natural and serene colors, too.

If care has reached a more holistic approach, so does the palette becoming more versatile.

The digital report includes (horizontal format):

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3.
Audios

THOUGHTS & RECAP

How about giving your eyes and your screen a rest and listen to a few trend thoughts that are further spun?

A few messages always get lost between written lines in a digital report, even with the best intentions.
Gudy Herder shares a few additional thoughts and experiences when working with clients in these audio files.

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3.
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4.
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4.
How Can Brands Act

10 SPOT-ON CONCLUSIONS

A sum-up of conclusions and helpful questions you can ask yourself as a brand and use in team brainstormings. We want to get you activated!

After studying a comprehensive report, your head might be spinning with ideas and questions. 

And that’s more than understandable. 

This short report reminds you of the key messages that come in a snackable one-pager format along with food for thought and the invitation to ask yourself. 

The digital report includes (horizontal format):

Would you like to see the trend report's content more in detail?

TREND REPORT CONTENT

The New Care Economy's 4 Chapters

TREND REPORT CHAPTER 1

THE ERA OF SELF
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We are coming from an era of self-isolation and move towards an age of self-care. How does care look inside and outside our homes?

TREND REPORT CHAPTER 2

WELL DESIGN
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The power of flow in our homes is translated into feel-good aesthetics, pleasant to the eye, inviting us to touch and feel embraced.

TREND REPORT CHAPTER 3

ESCAPISM
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An exploded fantasy is here to stay with product developments set up in surreal sceneries, which become as relevant as the product itself.

TREND REPORT CHAPTER 4

CONTEMPLATION
ipad-reports4

The act of contemplation grants us a meditative perspective, we just need to figure how to adapt spaces, colors and materials to be aligned.

The New Care Economy Is Thought For any studio/organization/brand

close to interior design & lifestyle interested in finding out what makes a wellness brand today (73% of consumers believe wellness should be a part of any brands’ credo)

wanting to understand how consumer behavior has changed in the past 15 months to connect on a more genuine level.

eager to offer thoughtful communication, less transaction-based, and more in tune with current times.

interested in getting a guideline of how meaningful design looks. Our keywords chart is on-spot!

who believes there must be more than only neutral and pastel colors (seen again and again). Welcome to our 16 colors range.

who chooses to lead in their industry because they understand the paradigm shift of wellness and do not go into wellness washing.

BRANDS THAT TRUST US
Trend Report - The New Care Economy -Wellbeing Report-Eclectic Trends
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CONCLUSIONS
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months of research
THE DIGITAL TREND PACKAGE
The complete package to follow the 4-step methodology.
Includes:
Step 1:The New Care Economy (ebook)

4 chapters, 190 pages of insights, statistics, projects, emerging concepts, keywords.

Step 2: Color Report (ebook)

16 colors, color weights, color vocabulary, color codes, +50 pages

Step 3: Audio Files

Gudy shares additional thoughts and recap of all four chapters.

Step 4: How Brands Can Act (ebook)

Conclusions + trigger questions to brainstorm with your team

897€
VAT not incl.
*Promo 30.06.2021: The first ten to come get 100€ off (797€).
TREND REPORT
The (Different)Wellbeing Report

Includes:

The New Care Economy (ebook)

4 chapters, 180 pages of insights, statistics, projects, emerging concepts, keywords.

Does not include the 4-step methodology with:

497€
VAT not incl.)
What happens once you purchase the digital trend package or report?

1. Create an account

You’ll need to log into Teachable, the platform where we host our products with a user name and password to be able to pay.

Please keep these in a safe place to go back at any time.

2. Email

You’ll receive a confirmation email from Teachable to access the platform. We know, you might be busy, no worries, we’ll inform you.

3. Access your Digital Trend Package or Report

Release is on June 30 at 4 pm (CET); you’ll find all digital products to download.

4. The Visionnaire Tribe

Upon purchasing The new Care Economy, you become part of our Visionnaire Tribe and access special treats later this year. Welcome!

We'd like to contribute.

No wellness formula fits for all. 

 

But there are sure ways to add to a more caring and loving balance. When purchasing our Care Report, a 10% of our benefits goes to organizations that give shelter and rescue dogs in Spain

 

PD: Meet Max, a two-year-old adopted Irish Setter who now makes Gudy’s life so much better.

This trend package is right for you if

you feel the way you communicate with your client should be subject to a closer look because we all have changed in some way. Your audience might not be the same they used to be 18 months ago.

 you are now ready again to get your hands on a trend report packed with fresh projects and based on competent market studies.
We know we needed these 10 months of research to get it right.

you see wellness references all around but don’t quite know where to start at. We first will introduce you to what consumers perceive today as a wellness brand (and you might be surprised).

you are looking for insights not reduced to a digital trend report that might disappear in a file on your desktop. That’s why we offer a methodology!

you want to make your client’s life more comfortable and easier. You do not need to be in the wellness industry to find a way; the opportunity to create real value is when your client does not expect your wellness offer.

This trend package might not be right for you if

you are interested in the health industry understood from a more traditional point of view. We perceive health and wellness from a (w)holistic perspective shared through a large variety of interior design projects.

you don’t plan to take action after going through the materials no matter how small the step is. Change happens when you start brainstorming with your team and commit to translating a few ideas of the report. In the end, the real value is created by you!

you expect a printed copy from us. All materials come in a downloadable digital format.

FAQ

Wellness, Paint, Lighting, Sleep, Home Accessories, Bath, Furniture, Architecture, Produkt Design, Interior Design, Hospitality, Textiles, and any other that contributes to our wellbeing where we live.

On June 30, 4 pm CET

You get access to the Teachable platform where we host the downloadable reports and audios. All you need to do is sign-up or log in if you already have an account there.

Once we publish the next wellbeing trend report, we take The New Care Economy down. But you can always access your package.

Yes, you are able to download the trend package including the audios.

Our reports come as downloadable materials. On this occasion, we have included several audio files, but we do not provide printed copies.

Yes. The New Care Economy covers the Macro Trend WELLBEING and is building on the idea of self-care and rituals inside and outside our home we have seen in our previous trend report CEREMONY.

If you need an invoice, please send your fiscal details to info@eclectictrends.com

Read this sales page carefully and see if the package is the right fit for you. If you have any doubt, please contact previous to your purchase. We do not offer a refund of our digital packages after 30 days.

Yes, Gudy has has been lecturing on The New Care Economy for a while. Send us  a request to info@eclectictrends.com

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TERMS & CONDITIONS

Please do not use any content without permission or noting its origins on your blog or website.