Consumers have become hyper-focused on their wellness, care, and self-care during the pandemic.
How does this spirit look translated into design?
How can brands adapt to shifted wellness needs considering a new holistic approach?
And what makes a wellness brand in 2022?
How does wellness feel and look like in 2022/23 in the interior design & lifestyle industry?
We figured that even a comprehensive trend report is not enough in these complex times.
Instead, we’d like to offer you a system of four steps through our package.
Give yourself a break, come back and listen to the audios to refresh and anchor the learnings.
4 CHAPTERS
Wellness is no longer a domain of wellness brands. Regardless of the product or service, wellness options should be enlarged – say a 67% of consumers.
The New Care Economy covers wellness examples with a major focus on interior design and shares projects of the widespread change in architecture, literature, health, retail, fashion, technology, food, and art.
You will find much food for thought, inspiring projects, a few mind-opening statistics, and emerging concepts that will shape the wellness landscape in the next two years.
The digital report includes (horizontal format):
16 COLOR PALETTE
A palette of 16 colors that define the mood of care transcending traditionally neutral and pastel hues embracing natural and serene colors, too.
If care has reached a more holistic approach, so does the palette becoming more versatile.
The digital report includes (horizontal format):
THOUGHTS & RECAP
How about giving your eyes and your screen a rest and listen to a few trend thoughts that are further spun?
A few messages always get lost between written lines in a digital report, even with the best intentions.
Gudy Herder shares a few additional thoughts and experiences when working with clients in these audio files.
10 SPOT-ON CONCLUSIONS
A sum-up of conclusions and helpful questions you can ask yourself as a brand and use in team brainstormings. We want to get you activated!
After studying a comprehensive report, your head might be spinning with ideas and questions.
And that’s more than understandable.
This short report reminds you of the key messages that come in a snackable one-pager format along with food for thought and the invitation to ask yourself.
The digital report includes (horizontal format):
TREND REPORT CHAPTER 1
We are coming from an era of self-isolation and move towards an age of self-care. How does care look inside and outside our homes?
TREND REPORT CHAPTER 2
The power of flow in our homes is translated into feel-good aesthetics, pleasant to the eye, inviting us to touch and feel embraced.
TREND REPORT CHAPTER 3
An exploded fantasy is here to stay with product developments set up in surreal sceneries, which become as relevant as the product itself.
TREND REPORT CHAPTER 4
The act of contemplation grants us a meditative perspective, we just need to figure how to adapt spaces, colors and materials to be aligned.
close to interior design & lifestyle interested in finding out what makes a wellness brand today (73% of consumers believe wellness should be a part of any brands’ credo)
wanting to understand how consumer behavior has changed in the past 15 months to connect on a more genuine level.
eager to offer thoughtful communication, less transaction-based, and more in tune with current times.
interested in getting a guideline of how meaningful design looks. Our keywords chart is on-spot!
who believes there must be more than only neutral and pastel colors (seen again and again). Welcome to our 16 colors range.
who chooses to lead in their industry because they understand the paradigm shift of wellness and do not go into wellness washing.
4 chapters, 190 pages of insights, statistics, projects, emerging concepts, keywords.
16 colors, color weights, color vocabulary, color codes, +50 pages
Gudy shares additional thoughts and recap of all four chapters.
Conclusions + trigger questions to brainstorm with your team
Includes:
4 chapters, 180 pages of insights, statistics, projects, emerging concepts, keywords.
Does not include the 4-step methodology with:
1. Create an account
You’ll need to log into Teachable, the platform where we host our products with a user name and password to be able to pay.
Please keep these in a safe place to go back at any time.
2. Email
You’ll receive a confirmation email from Teachable to access the platform. We know, you might be busy, no worries, we’ll inform you.
3. Access your Digital Trend Package or Report
Release is on June 30 at 4 pm (CET); you’ll find all digital products to download.
4. The Visionnaire Tribe
Upon purchasing The new Care Economy, you become part of our Visionnaire Tribe and access special treats later this year. Welcome!
No wellness formula fits for all.
But there are sure ways to add to a more caring and loving balance. When purchasing our Care Report, a 10% of our benefits goes to organizations that give shelter and rescue dogs in Spain.
PD: Meet Max, a two-year-old adopted Irish Setter who now makes Gudy’s life so much better.
you feel the way you communicate with your client should be subject to a closer look because we all have changed in some way. Your audience might not be the same they used to be 18 months ago.
you are now ready again to get your hands on a trend report packed with fresh projects and based on competent market studies.
We know we needed these 10 months of research to get it right.
you see wellness references all around but don’t quite know where to start at. We first will introduce you to what consumers perceive today as a wellness brand (and you might be surprised).
you are looking for insights not reduced to a digital trend report that might disappear in a file on your desktop. That’s why we offer a methodology!
you want to make your client’s life more comfortable and easier. You do not need to be in the wellness industry to find a way; the opportunity to create real value is when your client does not expect your wellness offer.
you are interested in the health industry understood from a more traditional point of view. We perceive health and wellness from a (w)holistic perspective shared through a large variety of interior design projects.
you don’t plan to take action after going through the materials no matter how small the step is. Change happens when you start brainstorming with your team and commit to translating a few ideas of the report. In the end, the real value is created by you!
you expect a printed copy from us. All materials come in a downloadable digital format.
Wellness, Paint, Lighting, Sleep, Home Accessories, Bath, Furniture, Architecture, Produkt Design, Interior Design, Hospitality, Textiles, and any other that contributes to our wellbeing where we live.
On June 30, 4 pm CET
You get access to the Teachable platform where we host the downloadable reports and audios. All you need to do is sign-up or log in if you already have an account there.
Once we publish the next wellbeing trend report, we take The New Care Economy down. But you can always access your package.
Yes, you are able to download the trend package including the audios.
Our reports come as downloadable materials. On this occasion, we have included several audio files, but we do not provide printed copies.
Yes. The New Care Economy covers the Macro Trend WELLBEING and is building on the idea of self-care and rituals inside and outside our home we have seen in our previous trend report CEREMONY.
If you need an invoice, please send your fiscal details to info@eclectictrends.com
Read this sales page carefully and see if the package is the right fit for you. If you have any doubt, please contact previous to your purchase. We do not offer a refund of our digital packages after 30 days.
Yes, Gudy has has been lecturing on The New Care Economy for a while. Send us a request to info@eclectictrends.com
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