I was lucky enough to have the very first afternoon still a couple of hours in London strolling around and had been wanting to explore Shoreditch for quite some time now. And as expected, it is a very cool barrio, you have the impression of being in another city. As it happens so many times, I just stumbled upon the recent opened flagship store of House of Hackney. Since we bloggers are so welcome everywhere (it just opens doors), I managed to take still some pictures and asked some questions before they closed that evening.
I was not too familiar with the brand honestly and thought it would be a flower shop from the other side of the street, a very nice one though :-)
Imagine the surprise when stepping in (a kind of jaw dropping experience) since the interior was amazing, beautifully decorated, very glamorous and stylish.
For me the shop has two different souls, kind of connected though. You have this flower wilderness at the entrance, dark and brave, there is nothing light about it being rather kind of dramatic. Lots of pinks and roses underlined with blacks and browns but still more of a drama than romance (that is a very personal opinion!).
Wild at Heart has teamed with House of Hackney and it just feels right.
Their bouquets mingle perfectly with the HoH style and their collections. If you are up for an interior change, this is your place!
The second part is about their fabrics, wallpapers and upholstered furniture. To me it looks luxurious, sumptuous and opulent. And non-conformist.
Fabrics are bold, prints are big such as the Palmeral fabric here. Everything can be tailor-made.
Frieda Gormley and Javvy M Royle’s are behind this British label with a focus on supporting traditional industry. The products are made largely by traditional UK-based specialist factories and to the highest standards of craftsmanship. The Hackney Empire collection (above) is probably one of the most interesting collections and perfect for any statement piece.
You can find wallpaper, fabrics, bed linen, cushions, lighting, curtains, clothing… I almost bought a bomber silk jacket!
I love a different retail concept. It is not easy to find them, there are so many chains invading the cities now. That’s why certain areas in London, Berlin and Paris are still so inspiring. Which is your favorite city to get inspired in Europe and elsewhere?