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TREND
LECTURES

How do we want to live?

 

Gudy Herder shares Interior Design & Lifestyle Trends on international trade shows, design events and online conferences. 

Her keynotes illustrate socio-cultural references, underlying consumer behavior, and patterns that lead to new directions.

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Conferences
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Slides/year
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Years of Speaking+TRaining

TREND CONFERENCES YOU CAN BOOK

The Era Of Self

After months of semi-liberty, we’ve come to terms with the fact that taking care of ourselves includes more than celebrating mindful practices. One of the main questions a consumer is asking now when consuming any product or service is, how does it make me feel?

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What Makes A Purpose-Driven Brand In 2022?

A purpose is an intrinsic belief and essence that makes a brand memorable and unique. Why are they becoming essential in a society whose modern value system is changing?
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3 Lifestyle Trends 2021/22

What do we need to know when observing the evolution of the Macro Trends of Health, Urbanization, and Sustainability? And why are these three trends intertwined today?

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EMPOWER YOU ORGANIZATION OR AUDIENCE TO:

1.

Cut through the jungle of information and understand core messages of a trend.

2.

Get intellectually and commercially stimulated to take strategic decisions.

3.

Get out of your daily routine, let yourself be taken to a different creative experience and enjoy!

HOW TO BOOK
A TREND CONFERENCE?

Let us know if you’d like to get the content

customized to suit your organization or event theme.

You can book a Trend Lecture in English, Spanish, or German.

Fill in the form if you are interested in booking Gudy Herder as a speaker, and we will come back shortly. Thank you.

Contact

Clients

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Gudy helped make our Best of Interior Blogs Award workshop a success for a distinguished group of interior influencers. She made us hang on her every word. The time was much too short for the depth of the zeitgeist she was laying out. We all would have been happy to hear much more.

DR. MARCELLA PRIOR

CEO CALLWEY EDITORIAL

2021

JULY

EXTRAORDINARIA

Spain – Digital Talk

¿Qué es un marca de bienestar en  2022/23?

1.7.2021

What is personal purpose? How does corporate purpose look like in 2022/23? And where can both parties meet when working together?

JUNE

IKEA

Hungary – Digital Talk + Workshop

Lifestyle Trends 2022/23

17.06.2021

The New Care Economy 2022/23 – A new understanding of care

Autonomous Cluster 2022/23 – How does a Hybrid Life look like?

MAY

IKEA

Talent Week Czech Republic – Digital Talk

What makes a purpose-driven brand in 2022/23?

27.5.2021

What is personal purpose? How does corporate purpose look like in 2022/23? And where can both parties meet when working together?

APRIL

IKEA

Czech Republic – Digital Talk + Workshop

Lifestyle Trends 2022/23

30.4.2021

The New Care Economy 2022/23 – A new understanding of care

Autonomous Cluster 2022/23 – How does a Hybrid Life look like?

FEBRUARY

Clubhouse

Spain – Digital Talks

The New Care Economy 2022/23 

10.02.2021 – Session

17.02.2021 – Session 2

24.02.2021 – Session 3

National Kitchen & Bath Association

Los Angeles – Virtual Show 

4 Pillars Of Today’s Self-Care

 

Three in four people (75%) expect brands to make more of a contribution to their wellbeing and quality of life. 

In this 20 min. lecture we examples of each pillar to gain a broader perspective of what ‘care’ means today inside and outside our homes.

We had Gudy as a guest speaker at the G+J Living Innovation Day – an event for advertising clients and media agencies working with magazines like Schöner Wohnen, Ideat and our digital platforms. The feedback we received was overwhelming: the design and furniture business in Germany tends to be a bit conservative, so Gudy’s insights into the future of design was highly inspiring
Bettina BillerbeckEditor-in-chief IDEAT & Schöner Wohnen
In everything she does, be it trend lectures or consulting, Gudy is thorough and professional, and always manages to capture her audience and engage with them. She is always up to speed on trends and how to convey them correctly to whatever audience she is speaking to.
Helle TjabergDeputi Editor Maison
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2020

DECEMBER

Impact - YPO Congress

Virtual talk

A Reset for 2021/22 inside and outside our homes.

Where do we see relevant shifts in consumer needs that correspond to the Macro Trends of Health and Sustainability? How are these two trends intertwined – what features do they share?

NOVEMBER

DESIGN TALK GROHE

Virtual talk

3 Bathroom Trends 2021/22 

What are tomorrow consumer profiles, which are their needs and how can we translate this information in specific bathroom trends?

MAY

How to navigate trends in uncertain times (IGTV)

Virtual talk

Now that speaking engagements this year are on hold, and since we all figure out how to change our operating models, here I am to share How To Navigate Trends In Uncertain Times.

  1. What do we know and what do we not know?
  2. How can we navigate trends, have access to numbers and get to conclusions?
  3. Are there new trends on the horizon and what means ‘trend acceleration’ today?

WATCH > 06.05. 2020 How to navigate trends in uncertain times, part IV

APRIL

How to navigate trends in uncertain times (IGTV)

Virtual talk

WATCH > 17.04.2020 How to navigate trends in uncertain times, part I
WATCH > 21.04. 2020 How to navigate trends in uncertain times, part II
WATCH > 29.04. 2020 How to navigate trends in uncertain times, part III

FEBRUARY

Granada Design Week

Granada, Spain

Trend Conference + Workshop

3 Interior Design Trends 2020/21 & hands-on workshop to translate and anchor the learnings into trend-related and innovative product and service ideas.

JANUARY

Imm 2020

Cologne, Germany

Trend Conference

3 Interior Design Trends 2020/21

In a 60-minute trend lecture on 3 Interior Design & Lifestyle Trends 2020, Gudy Herder will walk the audience through design and brand insights that represent how we want to live now and in the future inside and outside our homes.

 

In each theme, she deciphers socio-cultural trends and aesthetics, breaking down the information in straightforward key concepts that inspire, inform, and unlock creative opportunities.

 

Self-Actualisation, Ceremony, and Flexdentity are the three Micro Trends to watch for the upcoming 24 months.

For the Marketing Western Hemisphere Gudy did a great job in teaching many of our Retail and Wholesale respsonsibles how professional merchandising can be put into place. The key learning of all these sessions always was: Thought-through visual merchandising might be nice but first and foremost it is a booster for the commercial success of each and single POS. Gudy is very talented to teach all the relevant tools and the Do's and Dont's - in a very sympathetic way.
Thomas HeinrichHEINRICH + PILZ
Your conference was the best event of the Interihotel fair.
Martina PozziArchitect
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F.A.Q.

What is the best time to secure a speaking engagement?

Please plan to book 3 months in advance to secure your spot.

How long is a keynote?

 keynote presentation is not less than 45 minutes (current topics) and can be extended up to 120 minutes if requested.

Can Gudy appear at or participate in extra functions before or after the keynote? Can she stay for dinner, a reception, host a workshop, or take part in a Q&A, etc?

If you do have additional requests, be sure to communicate them early in the process to discuss its feasibility.

What means 'Trendsperiences' ?

We offer a combination of trend lecture and hands-on experiences to anchor the learnings and see with your team how trends can be translated.

Additional workshops can be booked ½ day and full day. These are quoted on a case by case basis.

Can the content be customized to suit my organization or event theme?

You are welcome to provide background information of your event, and we can discuss how to tailor a keynote, but please note that we specialize at Eclectic Trends on Interior Design & Lifestyle Trends only.

At what kind of events does Gudy speak?

You can book  a trend lecture for public events like trade shows and design events, in-house events such as company retreats, congresses, and showrooms.

Trend Report

The New Care Economy

Consumers have become hyper-focused on wellness and self-care in the past 15 months. As a result, they are more interested in less transaction-based communication and more in what a brand can do for them. How does this spirit look translated into design?
WHAT MAKES A WELLNESS BRAND IN 2022/23?