How do we want to live?
Gudy Herder shares Interior Design & Lifestyle Trends on international trade shows, design events and online conferences.
Her keynotes illustrate socio-cultural references, underlying consumer behavior, and patterns that lead to new directions.
The idea of wellness has entered every single corner of our life. We want to feel well inside but also outside our home. After a long period of experiencing our residence as if it was a shelter, we are ready to share and live again outside our protective walls.
Still, a newly found way of self-care and contemplation will travel with us wherever we go and should be considered by brands and institutions at large when designing public spaces. Comfort is a powerful driver now.
A Hybrid Lifestyle can’t be reduced to squeezing a small office desk in any part of our home, but requieres to learn hybrid skills, too. Our homes have become fluid habitats, so do public spaces. How does Fluidity look like in 2022/23? In which way has the 2020 omnipresent term of Flexibility evolved? Which are the three values to know, consider and translate at any workplace in terms of design?
Cut through the jungle of information and understand core messages of a trend.
Get intellectually and commercially stimulated to take strategic decisions.
Get out of your daily routine, let yourself be taken to a different creative experience and enjoy!
Let us know if you’d like to get the content
customized to suit your organization or event theme.
You can book a Trend Lecture in English, Spanish, or German.
Fill in the form if you are interested in booking Gudy Herder as a speaker, and we will come back shortly. Thank you.
DR. MARCELLA PRIOR
CEO CALLWEY EDITORIAL
JUNE
Germany
Lecture on stage
Lifestyle Trends 2022/23
19.01.2022
A Hybrid Life. Fluid Living. Blurred Worlds.
Update: The trade show has been cancelled due to the enduring pandemic situation in Germany.
MAY
Slovakia
Digital Lecture
What makes a purpose-driven brand in 2022/23?
14.10.2021
The New Care Economy 2022/23 – A new understanding of care
Autonomous Cluster 2022/23 – How does a Hybrid Life look like?
SEPTEMBER
Czech Republic
Digital lecture Open The Door Festival
Fluid Living 2022/23
13.09.2021
How does Fluid Living look like in 2022/23?
JULY
Spain – Digital Talk
¿Qué es un marca de bienestar en 2022/23?
1.7.2021
What is personal purpose? How does corporate purpose look like in 2022/23? And where can both parties meet when working together?
JUNE
Hungary – Digital Talk + Workshop
Lifestyle Trends 2022/23
17.06.2021
The New Care Economy 2022/23 – A new understanding of care
Autonomous Cluster 2022/23 – How does a Hybrid Life look like?
MAY
Talent Week Czech Republic – Digital Talk
What makes a purpose-driven brand in 2022/23?
27.5.2021
What is personal purpose? How does corporate purpose look like in 2022/23? And where can both parties meet when working together?
APRIL
Czech Republic – Digital Talk + Workshop
Lifestyle Trends 2022/23
30.4.2021
The New Care Economy 2022/23 – A new understanding of care
Autonomous Cluster 2022/23 – How does a Hybrid Life look like?
FEBRUARY
Spain – Digital Talks
The New Care Economy 2022/23
10.02.2021 – Session
17.02.2021 – Session 2
24.02.2021 – Session 3
Los Angeles – Virtual Show
4 Pillars Of Today’s Self-Care
Three in four people (75%) expect brands to make more of a contribution to their wellbeing and quality of life.
In this 20 min. lecture we examples of each pillar to gain a broader perspective of what ‘care’ means today inside and outside our homes.
DECEMBER
Virtual talk
A Reset for 2021/22 inside and outside our homes.
Where do we see relevant shifts in consumer needs that correspond to the Macro Trends of Health and Sustainability? How are these two trends intertwined – what features do they share?
NOVEMBER
Virtual talk
3 Bathroom Trends 2021/22
MAY
Virtual talk
Now that speaking engagements this year are on hold, and since we all figure out how to change our operating models, here I am to share How To Navigate Trends In Uncertain Times.
WATCH > 06.05. 2020 How to navigate trends in uncertain times, part IV
APRIL
Virtual talk
WATCH > 17.04.2020 How to navigate trends in uncertain times, part I
WATCH > 21.04. 2020 How to navigate trends in uncertain times, part II
WATCH > 29.04. 2020 How to navigate trends in uncertain times, part III
FEBRUARY
Granada, Spain
Trend Conference + Workshop
3 Interior Design Trends 2020/21 & hands-on workshop to translate and anchor the learnings into trend-related and innovative product and service ideas.
JANUARY
Cologne, Germany
Trend Conference
3 Interior Design Trends 2020/21
In a 60-minute trend lecture on 3 Interior Design & Lifestyle Trends 2020, Gudy Herder will walk the audience through design and brand insights that represent how we want to live now and in the future inside and outside our homes.
In each theme, she deciphers socio-cultural trends and aesthetics, breaking down the information in straightforward key concepts that inspire, inform, and unlock creative opportunities.
Self-Actualisation, Ceremony, and Flexdentity are the three Micro Trends to watch for the upcoming 24 months.
Please plan to book 3 months in advance to secure your spot.
keynote presentation is not less than 45 minutes (current topics) and can be extended up to 120 minutes if requested.
We offer a combination of trend lecture and hands-on experiences to anchor the learnings and see with your team how trends can be translated.
Additional workshops can be booked ½ day and full day. These are quoted on a case by case basis.
You are welcome to provide background information of your event, and we can discuss how to tailor a keynote, but please note that we specialize at Eclectic Trends on Interior Design & Lifestyle Trends only.
You can book a trend lecture for public events like trade shows and design events, in-house events such as company retreats, congresses, and showrooms.
Consumers have become hyper-focused on their wellness, care, and self-care during the pandemic. How does this spirit look translated into design? How can brands adapt to shifted wellness needs considering a new holistic approach? And what makes a wellness brand in 2022?
