TREND
LECTURES

How do we want to live?

 

Gudy Herder lectures on international trade shows and design events on Interior Design & Lifestyle Trends.

 

Her keynotes emphasize socio-cultural references, underlying consumer behavior patterns, and illustrate how we have become a value-focused society.

-2
Conferences
0
Slides/year
0
Years of Speaking+TRaining

LECTURES YOU CAN BOOK

The Era Of Self

After months of semi-liberty, we’ve come to terms with the fact that taking care of ourselves includes more than celebrating mindful practices.

Self-care goes further than taking a bubble bath; it is often about doing the very thing you least want to do.

You will learn about the four pillars of care and see examples from multiple creative industries to illustrate how consumer sentiment has shifted.

45 min. lecture

The Decade Of The Home

People’s refocus on their local surroundings in light of the COVID-19 pandemic will be longer than initially planned. 

Socializing and working from home create a new lifestyle, shopping is reduced to closer neighborhood stores or online, traveling is on-hold. The time and money we spent from within our home will be substantial for the Homebody Economy. We’ll look at how consumers will focus on their community and residence, and how home becomes a verb.

45 min. lecture

The Evolution Of 3 Macro Trends In 2021/22

What do we need to know when observing teh evolution of the Macro Trends Health, Urbanization, and Sustainability? Why are these three trends intertwined today?
You will learn how the Attention Economy has shifted priorities, why Autonomous Clusters accelerate, and how to translate the concept of Archaic Nature into products and services.

45 min. lecture

EMPOWER YOU ORGANIZATION OR AUDIENCE TO:

1.

Cut through the jungle of information and understand core messages of a trend.

2.

Get intellectually and commercially stimulated to take strategic decisions.

3.

Get out of your daily routine, let yourself be taken to a different creative experience and enjoy!

HOW TO BOOK
A TREND LECTURE?

Let us know if you’d like to get the content

customized to suit your organization or event theme.

You can book a Trend Lecture in English, Spanish, or German.

Fill in the form if you are interested in booking Gudy Herder as a speaker, and we will come back shortly. Thank you.

Clients

logo_imm

2020

DECEMBER

Impact - YPO Congress

Virtual talk

A Reset for 2021/22 inside and outside our homes.

Where do we see relevant shifts in consumer needs that correspond to the Macro Trends of Health and Sustainability? How are these two trends intertwined – what features do they share?

NOVEMBER

DESIGN TALK GROHE

Virtual talk

3 Bathroom Trends 2021/22 

What are tomorrow consumer profiles, which are their needs and how can we translate this information in specific bathroom trends?

MAY

How to navigate trends in uncertain times (IGTV)

Virtual talk

Now that speaking engagements this year are on hold, and since we all figure out how to change our operating models, here I am to share How To Navigate Trends In Uncertain Times.

  1. What do we know and what do we not know?
  2. How can we navigate trends, have access to numbers and get to conclusions?
  3. Are there new trends on the horizon and what means ‘trend acceleration’ today?

WATCH > 06.05. 2020 How to navigate trends in uncertain times, part IV

APRIL

How to navigate trends in uncertain times (IGTV)

FEBRUARY

Granada Design Week

#trendsperience

Trend Lecture + Workshop

3 Interior Design Trends 2020/21 & hands-on workshop to translate and anchor the learnings into trend-related and innovative product and service ideas.

Trend Lecture 90 min.

Workshop 150 min.

JANUARY

Imm 2020

Cologne, Germany

3 Interior Design Trends 2020/21

In a 60-minute trend lecture on 3 Interior Design & Lifestyle Trends 2020, Gudy Herder will walk the audience through design and brand insights that represent how we want to live now and in the future inside and outside our homes.

 

In each theme, she deciphers socio-cultural trends and aesthetics, breaking down the information in straightforward key concepts that inspire, inform, and unlock creative opportunities.

 

Self-Actualisation, Ceremony, and Flexdentity are the three Micro Trends to watch for the upcoming 24 months.

Gudy helped make our Best of Interior Blogs Award workshop a success for a distinguished group of interior influencers. She made us hang on her every word. The time was much too short for the depth of the zeitgeist she was laying out. We all would have been happy to hear much more.

DR. MARCELLA PRIOR

CEO CALLWEY EDITORIAL

2019

NOVEMBER

INTERIHOTEL FAIR

Barcelona, España

3 Interior Design & Lifestyle Trends 2020/21

In a 60-minute trend lecture on 3 Interior Design & Lifestyle Trends 2020, Gudy Herder walks the audience through these questions:

  1. How do we live, move, commute, and travel?
  2. Where are the differences, intersections, and how to find common ground?
  3. How do we want to live today and tomorrow?
  4. How important has the term of ADAPTABILITY become?

SEPTEMBER

Best of Interiors
Award

3 Interior Design & Lifestyle Trends 2020

In a 60-minute trend lecture on 3 Interior Design & Lifestyle Trends 2020, Gudy Herder walks the audience through these questions:

  1. How do we live, move, commute, and travel?
  2. Where are the differences, intersections, and how to find common ground?
  3. How do we want to live today and tomorrow?
  4. How important has the term of ADAPTABILITY become?

JUNE

Barcelona
Design Week

#trendsperience

Barcelona, España

3 Future Ways of Living 2020 &
a Food Design Experience

In a 90-minute trend lecture on 3 Ways Of Living 2020, Gudy Herder shares with the audience the following thoughts:

  1. How do we want to live?
  2. What values have changed in society that make us consume in a more conscious and sustainable way?
  3. How independent and autonomous have we become; and how can brands adapt?

After the trend conference, the audience has been walked through an interactive food design session to see and eat each trend translated into a gastronomic experience.

Trend Lecture 90 min.

Workshop 150 min.

MAY

Interzum Trade Show

Cologne, Germany | Lamigraf

4 Interior Design & Lifestyle Trends 2020

How to translate interior design trends into the surface design industry?

FEBRUARY

Madrid Design Week

3 Future Ways of Living 2020

In a 60-minute trend lecture on 3 Ways Of Living 2020, Gudy Herder shares with the audience the following thoughts:

  1. How do we want to live?
  2. What values have changed in society that make us consume in a more conscious and sustainable way?
  3. How independent and autonomous have we become; and how can brands adapt?

2018

JUNE

Barcelona Design Week

3 Interior Design & Lifestyle Trends Spring/Summer 2018/19

MAY

CLERKENWELL DESIGN WEEK LONDON

3 Interior Design & Lifestyle Trends 2018 > Lecture + Mood Board Presentation

In a 60-minute trend lecture on 3 Ways Of Living 2020, Gudy Herder share with the audience the following thoughts:

  1. How do we want to live?
  2. What values have changed in society that make us consume in a more conscious and sustainable way?
  3. How independent and autonomous have we become; and how can brands adapt?

F.A.Q.

What is the best time to secure a speaking engagement?

Please plan to book 3 months in advance to secure your spot.

How long is a keynote?

 keynote presentation is not less than 45 minutes (current topics) and can be extended up to 120 minutes if requested.

Can Gudy appear at or participate in extra functions before or after the keynote? Can she stay for dinner, a reception, host a workshop, or take part in a Q&A, etc?

If you do have additional requests, be sure to communicate them early in the process to discuss its feasibility.

What means 'Trendsperiences' ?

We offer a combination of trend lecture and hands-on experiences to anchor the learnings and see with your team how trends can be translated.

Additional workshops can be booked ½ day and full day. These are quoted on a case by case basis.

Can the content be customized to suit my organization or event theme?

You are welcome to provide background information of your event, and we can discuss how to tailor a keynote, but please note that we specialize at Eclectic Trends on Interior Design & Lifestyle Trends only.

At what kind of events does Gudy speak?

You can book  a trend lecture for public events like trade shows and design events, in-house events such as company retreats, congresses, and showrooms.

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