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Gudy Herder shares Interior Design & Lifestyle Trends on international trade shows, design events and online conferences.
Her keynotes illustrate socio-cultural references, underlying consumer behavior, and patterns that lead to new directions.
Urbanization, Well-being, and Sustainability are three Macro Trends in constant evolution.
In this talk, Gudy explains the future core messages of each pillar and how to translate these into an intriguing selection of new materials that will be available in the room to see and touch.
Potato stark, crushed stone, carpet waste, repurposed ocean plastics, reindeer moss, or pineapple leaves start playing a roll in residential and public spaces.
How does our new Agile Life look like? How do designers and end consumers reposed to it?
How has our idea of Well-being shifted inside and outside our homes?
Why and how has Nature become a symbol?
How to translate trend drivers into your business?
Which consumer needs have shifted, and how can you respond as a company?
We are looking into examples to find a common thread so any business can relate and take action.
The Next Space Conference
A hands-on introduction to material trends: how to make spaces tactile, inhabitable and future-proof.
Impulse Talk on Lifestyle Trends and Innovative Materials + materials boards to see and touch. More info.
Open The Door Festival Prague
IKEA asked for an Impulse Talk to inspire the audience and shine a light on purpose-driven brands outside their everyday context.
A classic stage for Gudy where she has been invited to for five years in a row speaking about upcoming movements in the Interior Design industry.
Living Innovation Congress Gruner & Jahr Hamburg
The German editorial power house invited Gudy to inspire and inform 80 customers and agencies during their in-house innovation days.
Extraordinaria Fest Barcelona
Superficial or essential? Do I need to be aware of upcoming trends in my industry, what are trends anyhow, and which are universal in 2023 and might change any business?
In this 45 min. session, Gudy explains the main drivers of consumer behaviour and how to apply these to different types of businesses.
How to translate the abstract into something more tangible and memorable? Tactile trend panels help to anchor the information when touch is involved.
Living Innovation Congress Gruner & Jahr Hamburg
The German editorial power house invited Gudy to inspire and inform 80 customers and agencies during their in-house innovation days.
Extraordinaria Fest Barcelona
Superficial or essential? Do I need to be aware of upcoming trends in my industry, what are trends anyhow, and which are universal in 2023 and might change any business?
In this 45 min. session, Gudy explains the main drivers of consumer behaviour and how to apply these to different types of businesses.
ExtraordinariaFest | Ph: Swingyourpics
Get intellectually and commercially stimulated to take strategic decisions.
Get out of your daily routine, let yourself be taken to a different creative experience and enjoy!
Let us know if you’d like to get the content customized to suit your organization or event theme.
You can book a Trend Lecture in English, Spanish, or German.
Fill in the form if you are interested in booking Gudy Herder as a speaker, and we will come back shortly. Thank you.
Gudy helped make our Best of Interior Blogs Award workshop a success for a distinguished group of interior influencers. She made us hang on her every word. The time was much too short for the depth of the zeitgeist she was laying out.
We all would have been happy to hear much more.
DR. MARCELLA PRIOR
CEO CALLWEY EDITORIAL
Please plan to book 3 months in advance to secure your spot.
Keynote presentations are 45 -60 minutes long.
If you do have additional requests, be sure to communicate them early in the process to discuss its feasibility. We do our best to stay flexible.
We offer a combination of trend lecture and hands-on experiences to anchor the learnings and see with your team how trends can be translated.
Additional workshops can be booked. These are quoted on a case by case basis.
You are welcome to provide background information of your event, and we can discuss how to tailor a keynote, but please note that we specialize at Eclectic Trends on Interior Design & Lifestyle Trends only.
You can book a trend lecture for public events like trade shows and design events, in-house events such as company retreats, congresses, and showroom events.
We had Gudy as a guest speaker at the G+J Living Innovation Day – an event for advertising clients and media agencies working with magazines like Schöner Wohnen, Ideat, and our digital platforms.
The feedback we received was overwhelming.
The design and furniture business in Germany tends to be a bit conservative, so Gudy’s insights into the future of design was highly inspiring.
Bettina Billerbeck
Editor-in-chief IDEAT & Schöner Wohnen
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