TREND-TO-STRATEGY
MASTERCLASS

Our Trend-To-Strategy sessions are immersive, two-day workshops designed for creative and trend departments that want to do more than follow trends — they want to understand and work with them.

TREND-to-strategy

You know which trends are coming next, now what?

This program is designed for creative and trend departments ready to go beyond trend reports and learn how trends actually work. Together, we explore the anatomy of a trend—where it originates, how it evolves, and, most importantly, how to adapt it meaningfully to your company’s context.

Through a mix of insight-driven methodologies and dynamic group exercises, your team will learn to dissect trends and translate them into actionable concepts for collections, campaigns, or product strategy. 

The program has its own designed and proven path; however, we adapt the final content to meet our clients’ needs, ensuring you can work effectively with our methodology afterward.

Our program isn’t just about working smarter with trends. We know many teams get bogged down in routine, pressure, or endless meetings, which can dry out their passion and inspiration.

  • Helps reconnect your team with creativity if they need a fresh boost after creating many collections.
  • We give you the methodology, you make it your own.
  • You might see the trend universe from a different angle now.
  • Trend Research is a Soft Science, we should tell you why.

OUR EDGE

Our sessions are immersive. The latest trend directions will be brought to life through tactile tools: material samples, color palettes, and visual boards fill the space to encourage experimentation and inspiration.

THOUGHT FOR

Ideal for creative teams, trend and innovation departments, and product developers.

next sessions

20.11.2025

Tendencias CMF (color, materiales y acabados) 2026/27

CASTELLANO

Dónde: Barcelona

21.11.2025

Color, materials, and finish (cmf) trends 2026/27

ENGLISH

Where: Barcelona, Spain

KIND WORDS

We can clearly see how the insights gained during the two-day session have had a significant impact on our daily work decisions and the action plan we have created for our immediate future. We often hear people say, "as we saw/said/did during the Eclectic Trends session." This training has been one of the highest-rated, not only within my department but also in the company’s records managed by Human Resources.
Mònica Caro CasarramonaStrategic and Functional Retail Design Manager - MANGO
We have been working with Gudy and her team for several years due to her remarkable ability to inspire and connect with people on an emotional level. We highly value her unique perspective on the various topics she shares and her ability to analyze spot-on emerging trends on a global scale. She has a natural way of communicating with diverse and wide-ranging audiences, and her exceptional work in tailoring content for specific groups is also worth highlighting.
Matteo MontanaHome Furnishing & Retail Design Manager - IKEA
The collaboration with Gudy is always a great pleasure for our design team. Not only is Gudy a warm-hearted, unique person who sparks playful ideas and creativity, but her workshops are highly effective. The Trends- and Material-Workshops help us a lot in our daily business and in developing our future strategies for products and brand spaces. Gudy does not only gives us valuable insights into trend research but inspires us greatly to push the boundaries on future concepts such as color and material choices.
Carina BuhlertCreative Director Brand Environments + Experiences, GROHE
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