Vitra Haus: a fictive installation by Ilse Crawford

Harri and Astrid are fictional characters. Their loft is the perfect fusion of Finnish and German heritage: easy, understated and practical. They represent the shared values of Artek and Vitra, the two contemporary design brands that joined forces. Ilse Crawford of Studioilse has been invited to curate the design of the loft at the VitraHaus portraying the collections as they are in life, not just as artworks behind glass and came up with the following story:

Vitra Hausliving-room

This first joint exhibition takes the form of an apartment, lived in by fictional couple Hari and Astrid, in the VitraHaus, Weil am Rhein.

Vitra Haus dining-area

The loft is loosely divided into a studio and a living area, which is anchored by a long dining table that could serve several purposes going with the trend of multiple use in our daily live.

Vitra Haus Harris-easels-and-piano

A grand piano in the studio stands for Harri’s work in music however several easels nod towards other artistic talents too.

Vitra Haus daybed

This loft is essentially a space for work, rest and entertaining full of light and life. Who need anything else here?

Vitra Haus workbench

The home of Harri (a musician) and Astrid (a set designer) is also their joint studio. Inspiration boards seem to overlap with no clear limit of the several working areas blending their different creativities.

Vitra Haus mood board

At the centre of the studio you’ll find a joint desk, where the couple can work at either end, surrounded by a rather huge mood board and loads of light.

Vitra Haus

Finnish designer Alvar Aalto says, that ‘every house should be a fruit of our endeavour to build an earthly paradise for people’. The loft will be open to the public all year, as an extension of the Vitra campus. I have always loved case study installations, such an interesting creative assignment that must be. Imagine how people live, what they love, how they spend their day… A dream project, right?

Read more at Wallpaper  | Photography Felix Odell

How about some extra inspiration?

2 Responses

Leave a Reply

Your email address will not be published. Required fields are marked *

IT'S TRENDING / Pantone Color of the Year 2023

In this eBook you will learn who decides which color makes it into the new Color of the Year, how the process works, its duration, and the biggest misconception Pantone still faces all these years.
We share color codes, the story of the AI-generated visuals this year, and why a beetle is the superstar of this year’s inspiration.

Follow our Wednesday Journal

Receive your dose of inspiration, education, and downloadable resources. By signing up now, you will access the last three editions.

The Mood Board Academy on Instagram

Mood Board Creation: Learn How To Effectively Communicate

Online Courses - English

You’ll find now a very complete starter program, which comes subtitled in eight languages. You will learn:

  • why haptic moodboarding becomes more relevant and effective in 2022 
  • how to create a balanced board that not only looks good but works as a memorable communication tool
  • that I do not start a mood board with the creative hands-on process but with a thinking process and a formula
  • how I used that specific formula in a business project, which I share with you