Rubbish waste used as a conceptual visualization

This is why we want to share Diederik Schneemann and Aldwin van Krimpen’s conceptual visualization about waste presented during this year Milan Design Week:

1// In a nutshell: 

Waste has never been so appetizing as in this conceptual visualization by designer Diederik Schneemann and photographer Aldwin van Krimpen. The work, presented at this year Fuorisalone in Milan, is called Rubdish– a fusion of rubbish and dish- and represents Schneemann and van Krimpen’s latest investigation about the transformation of waste into a positive evocative image.

Eclectic Trends | Waste, a conceptual visualization by Schneemann and van Krimpen

Eclectic Trends | Waste, a conceptual visualization by Schneemann and van Krimpen

Eclectic Trends | Waste, a conceptual visualization by Schneemann and van Krimpen

Eclectic Trends | Waste, a conceptual visualization by Schneemann and van Krimpen

Eclectic Trends | Waste, a conceptual visualization by Schneemann and van Krimpen

Eclectic Trends | Waste, a conceptual visualization by Schneemann and van Krimpen

Eclectic Trends | Waste, a conceptual visualization by Schneemann and van Krimpen

2// What draw our attention the most:

In every culture, food is always related to life, to a pure vital outburst. For this reason, the powerful images created for Rubdish by Schneemann and van Krimpen are intriguing and push us to investigate the matter these plates are made of. While some compositions reveal their artificial materiality, others are seductively beautiful like a Michelin chef’s work.

Scrap materials, such as pieces of an electric brush or cables, have been collected in different locations throughout Rotterdam and then transformed by a three stages process. This consists of a photographic representation of the rubbish as it is found; the documentation of the palette of ingredients and, finally, the transformation in an appetizing dish culminating in a food concept design. In this way,  Schneemann   and van Krimpen aim to “transform waste into a positive evocative image” able to invert the traditional negative approach surrounding pollution. Also, the images question how non-biodegradable trash should be handled in a circular economy.

3// The bigger picture

Schneemann and van Krimpen’s work is one among several projects that focus on rising waste awareness. Some are purely conceptual and artistic, others have a functional purpose such as Kelapack one we talked about last week. Gudy actually attended an amazing talk yesterday (Plastic Fantastic?) at the Clerkenwell Design Week moderated by Caroline Till from FranklinTill who had invited several creative experts involved in repurposing plastic, creating awareness and teaching at schools on the effect plastic has in our society today. It is great to see these kind of initiatives at design festivals! We will write more about it soon.

How about some extra inspiration?

Leave a Reply

Your email address will not be published.

Follow our Wednesday Journal

Receive your dose of inspiration, education, and downloadable resources. By signing up now, you will access the last three editions.

Mood Board Creation: Learn How To Effectively Communicate

Online Courses - English

You’ll find now a very complete starter program, which comes subtitled in eight languages. You will learn:

  • why haptic moodboarding becomes more relevant and effective in 2022 
  • how to create a balanced board that not only looks good but works as a memorable communication tool
  • that I do not start a mood board with the creative hands-on process but with a thinking process and a formula
  • how I used that specific formula in a business project, which I share with you

The Mood Board Academy on Instagram

[]
%d bloggers like this: