1// In a nutshell:
Waste has never been so appetizing as in this conceptual visualization by designer Diederik Schneemann and photographer Aldwin van Krimpen. The work, presented at this year Fuorisalone in Milan, is called Rubdish– a fusion of rubbish and dish- and represents Schneemann and van Krimpen’s latest investigation about the transformation of waste into a positive evocative image.
2// What draw our attention the most:
In every culture, food is always related to life, to a pure vital outburst. For this reason, the powerful images created for Rubdish by Schneemann and van Krimpen are intriguing and push us to investigate the matter these plates are made of. While some compositions reveal their artificial materiality, others are seductively beautiful like a Michelin chef’s work.
Scrap materials, such as pieces of an electric brush or cables, have been collected in different locations throughout Rotterdam and then transformed by a three stages process. This consists of a photographic representation of the rubbish as it is found; the documentation of the palette of ingredients and, finally, the transformation in an appetizing dish culminating in a food concept design. In this way, Schneemann and van Krimpen aim to “transform waste into a positive evocative image” able to invert the traditional negative approach surrounding pollution. Also, the images question how non-biodegradable trash should be handled in a circular economy.
3// The bigger picture
Schneemann and van Krimpen’s work is one among several projects that focus on rising waste awareness. Some are purely conceptual and artistic, others have a functional purpose such as Kelapack one we talked about last week. Gudy actually attended an amazing talk yesterday (Plastic Fantastic?) at the Clerkenwell Design Week moderated by Caroline Till from FranklinTill who had invited several creative experts involved in repurposing plastic, creating awareness and teaching at schools on the effect plastic has in our society today. It is great to see these kind of initiatives at design festivals! We will write more about it soon.