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The Wednesday Journal of Cultural Insights.
Our new creative home is a place where conversations grow roots, research becomes shared discovery, and interactive sessions turn into transformative play.
This is more than a new website.
It marks Eclectic Trends’ digital transformation this summer and a vision I’m pouring into the years ahead.
THE VISION
Less abstract trend information hard to apply and translate. More interactive sessions with participants from all possible creative industries.
More guidance on building trends teams, trend departments, and a true and respected trend culture within companies.
Let me present (for the first time actually) in a post what we do.
What if trends stopped being siloed reports — and became a shared culture across your company?
Through Trend Culture Coaching, we guide your team to design the trend infrastructure within your company. This isn’t just about identifying trends. It’s about embedding them into your organization’s DNA.
We empower teams to move beyond observation, fostering a culture where trends are not only recognized but actively integrated into your strategies and processes. So the trend department becomes a trusted voice in every major creative decision.
“What if we paused to ask ourselves… how do we truly want to live?”
We help create an understanding of how a trend works — where it comes from, and its anatomy. This foundation is key: it allows you to grasp the trend directions we present and, crucially, know how to apply them.
We work with
1// Macro trends such as
2// All macro trends come with different micro trends and can be tailored towards our clients’ briefings.
3// CMF trends
These are the ‘aesthetic’ translation of micro trends and cover color, material, and finish directions.
Because a trend that isn’t translated into action remains just insight. Will all trends we present be applied? Not always. But we make sure as many as possible are.
What if a trend talk, in a world full of presentations still captures attention and leaves a lasting impact?
We know this is rare.
Gudy Herder delivers Trend Talks that transform insights into engaging experiences at trade shows and B2B events, and she also mentors teams on how to deliver their own impactful trend presentations.
Because a talk isn’t just a presentation — it’s an opportunity to connect, inspire, and spark thought-provoking insights. In a world where AI increasingly automates ideas and erodes independent thinking, fostering human curiosity, critical analysis, and creative reflection is more essential than ever.
What if materials could tell a story — not just about aesthetics, but about values, sustainability, and innovation?
Through Neo Materiality, we offer a curated selection of 1,000+ innovative, sustainable materials — from nutshell composites and mycelium fibers to vegan leathers and 3D-printed samples.
Teams can explore and experiment with these materials in immersive materioteca sessions in Barcelona (November 2025 in English and Spanish) or via in-house consulting, discovering the future of material innovation.
With so much material innovation happening, it’s easy to get lost in options. We’ve done the research, curated the most relevant and forward-thinking materials, and offer on-point consulting to help teams make informed choices.
Over the last 18 months, we have been watching something interesting happen in the way people search for new materials
Of all trade shows, festivals, exhibitions, Homo Faber is the one you need to experience in person. This was my
While reading Pablo Picasso’s autobiography, I found myself drawn not only to the artists of early twentieth-century Paris, but to
