Can we get your help? Which Trend Report would you like us to publish first? Here, at Eclectic Trends, we work with three Mega Trends: Health/Wellbeing, Nature As A Muse/Sustainability, and Urbanization.
I’ve given a few non-public trend lectures in the past 4 months on the new topics. Now, we will bring the trend research available as digital trend books.
Evert report is labor-intensive; they will be published one by one.
Since we do not have a preference, we’d like to see yours. Please let us know below your preference. Thank you so much!
1// THE NEW CARE ECONOMY
Consumers have become hyper-focused on their wellness, care, and self-care during the pandemic.
The term ‘care’ long-time associated with the health industry, is expanding into a more holistic sense. And wellness has become a boundless source of opportunities if you understand the different angles of it. 41% of consumers say they can’t find what they want at their preferred shops.
Wellness sectors are no longer siloed industries; care and wellness converge into our homes and communities, our work, travel, and leisure.
You’ll learn:
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why we’re not interested in transaction-driven brands only and
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how brands can engage with the individuum who is living probably the largest shift in consumer behavior in modern times.
2//ESSENTIALITY
The constant connection to digital devices in 2020 makes us crave the most untreated expression of nature.
Austerity and a minimum almost raw expression become aspirational while craftsmanship goes mainstream through collaborations supported by mass volume brands.
Our relation with nature is further expressed by care: rooftop farming, kitchen farming, and community gardening allow us to live the spirit of nature in all its seasons and reconnect with our essence.
You’ll get insights on:
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the expansion of The Fifth Facade and its meaning
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why we are back to a rather raw expression of creativity
3//AUTONOMOUS CLUSTER
The period we live in requires us to rethink the way we live; one could speak of the beginning of a real “domestic revolution.”
The home’s vision as a “closed system” is destined to change into an “open system.”
Let’s imagine homes as “units” grouped, which form a self-sufficient cluster where communities take care of and support each other. We’ve become more self-sufficient in the past 12 months, so does our lifestyle.
But do brands already respond to it?
We’ll share:
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why comfort has become the magic word
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the concept of The Third Place and why it matters
It takes less than one minute to participate, we appreciate your input!
UPDATE:
Curious what the future of wellbeing might hold? The New Care Economy is now published.
Trend Report
THE NEW CARE ECONOMY
Consumers have become hyper-focused on wellness and self-care in the past 15 months. As a result, they are more interested in less transaction-based communication and more in what a brand can do for them. How does this spirit look translated into design?
