We often read that Brutalism is a trend, but we would like to share our point of view.

Brutalism has historically been associated with public institutions, universities, social housing, and cultural spaces—buildings meant to last and serve communities for generations. Its stark, monolithic structures advocate for permanence and resilience. In this way, Brutalism aligns with anti-capitalist and anti-commercial sentiments that critique wastefulness in architecture and design.

The name comes from the French term béton brut, meaning “raw concrete.” Characterized by its raw, unadorned use of materials and monumental forms, Brutalism emerged in the mid-20th century as a response to the ornate styles that preceded it. Often associated with large-scale concrete structures, the architectural philosophy emphasizes enduring qualities such as functionality and honesty in its materials.

It’s not just about looks—Brutalism often carries ideological weight, linked to ideas of social progress, functionality, and egalitarianism.

After WWII, many European cities were heavily damaged or destroyed. Rapid, affordable, and large-scale rebuilding—housing, schools, government buildings, etc.- was needed. Brutalist architecture offered Low-cost materials (concrete was cheap and available) and relatively quick construction.

The reason why Brutalism is related to trend direction most likely lies in the capacity to continuously inspire and influence architecture, interior design, product design and even digital aesthetics. But Brutalism sits at the intersection of an idealistic movement and historical period.

These principles are thoughtfully reimagined on a more intimate scale in the following project. Nestled within a historic 1921 building in Belgrade, the Chernyi Cooperative Coffee Roasters, designed by FREYA Architects, stands as a testament to the enduring nature of brutalist architecture. This establishment not only offers a unique coffee experience but also showcases how the principles of brutalism can be seamlessly integrated into modern interior design, reaffirming its status as a timeless architectural style.

The architects drew inspiration from Belgrade’s prominent brutalist buildings, abstracting their large forms into interior elements. Materials typically reserved for construction, such as chimney blocks and paving slabs, are repurposed within the café’s interior. Chimney blocks form the base of benches, while paving slabs frame the coffee counter and pastry display. Historical bricks, uncovered during the building’s restoration, are integrated into the cash register area, allowing guests to physically connect with the century-old history of the space.

Last thoughts: Many brutalist buildings, particularly in the post-war era, were designed for public use—social housing, universities, libraries, and civic centers.

While Brutalism may experience waves of popularity, especially in design cycles, its core principles are deeply embedded in architecture, social responsibility and urban planning, proving its endurance beyond trends. It’s not a style; it’s an ideology.