This is one my favorite color trends posts I have worked on the past years. I really love the palette and everything that refers to its origin and philosophy. And it’s the one I have most worked with in workshops and product consulting, too.
For 2015 the two major color forecast companies Pantone and AkzoNobel had predicted a color with a warm and natural background. Marsala on one side and Copper Orange respectively, were surprisingly close when it comes to talk earthy components.
These predictions have been evolved, and we can look forward to the Earth Color Trend 2016/17 with some extended hues.
The main features are terracotta, burgundy, rust, ocher, pale pink and cinnamon shades – all gathered offering an utterly beautiful color range to use in our day-to-day life, and perfectly usable in a wide range of disciplines.
Toasted colors are authentic, warm, versatile and have become timeless. And if you feel you want to contrast the sometimes rather feminine touch, black is a great component to offer a stronger, more dramatic and sophisticated look.
Fashion, Beauty, Interior, Jewellery, Graphic Design, Arts&Crafts and other disciplines have joined in, and today I’d love to show you a few examples. What is great about this trend is how accessible and easy to integrate it is. And that is certainly not always the case when it comes to end consumer adoption.
Not only in the fashion world but basically in a wide array of fields, we celebrate that earthy tones, which look seemingly basic, can be both fashionable and functional. The above images which belong to a beautiful ceramics collection crafted by Kristie van Noort (more on collage no.4) or the hand-woven rug from CC-Tapis (#onetowatch) are lovely examples.
There is this desert feeling of earth, storm and sand, all beautifully translated in several ceramics and fashion collections (The Row) now on the market.
Among many good reasons to go for earthy tones, the fact that this palette serves as a kind of visual cleanser among all the bolder trends seen on the runway and international trade shows, makes it doubly welcome with tints and shades ranging from nude and moss green, terracotta to khaki, rusty and neutral tones.
Actually it’s no surprise, since we still live and love the Green Trend longing for a slower and back to the roots life with its corresponding sustainable materials, loads of plants integrated in our every day, different approach of how and where to spend our vacations, including new food habits and living a more conscious life.
In other words, with such a wide color palette, we are going to see earthy tones for a while. My prediction is this trend to last until at least until AW 2016/17 including new shades but staying true to its essence. These are the colors for body, mind &soul.
The next step and evolution is the Archaic Simplicity Trend. I invite you to observe how the earthy feeling moves over to a much more dramatic and arid look&feel. G, x